Global Marketing Generalist – Campaigns & Events

State Street Corporation; Burlington (MA); On-site; USD 65,000 - 114,000; Full time

Job summary

State Street Corporation is seeking a Marketing Officer to drive global campaigns, assets, and events, supporting the sales organization and building brand awareness in fintech. The role blends digital, content, and events across in-house and industry platforms with cross–functional collaboration.

You will work with global marketing, sales, and product teams to deliver campaigns, track performance, and optimize strategies in a fast-paced environment.

Qualifications

• Essential degree or equivalent qualification in marketing, business, communications, or related discipline.

Responsibilities

• Support the development and delivery of integrated marketing campaigns aligned to business and sales objectives.
• Assist in creating marketing assets including blogs and insights, email campaigns, case studies, videos, presentations and insights.
• Help manage timelines, briefs, and day-to-day execution to ensure campaigns are delivered on time.
• Plan, coordinate, and deliver global marketing-led events, including client events, industry events and webinars.
• Coordinate event logistics: timelines, registrations, venues, virtual platforms, suppliers, and supporting materials.
• Track and report campaign performance using engagement and lead metrics; maintain dashboards.

Skills

Campaign management

Content creation

Social media

Event planning

Organizational skills

Communication

Learning mindset

Data tracking

Education

Degree in marketing

Tools

MS Office

AI tools

Pardot

Marketo

Salesforce

Job description

State Street Corporation is seeking a Marketing Officer to drive global campaigns, assets, and events, supporting the sales organization and building brand awareness in fintech. The role blends digital, content, and events across in-house and industry platforms with cross–functional collaboration.

You will work with global marketing, sales, and product teams to deliver campaigns, track performance, and optimize strategies in a fast-paced environment.