Marketing, Officer

State Street; Burlington (MA); On-site; USD 65,000 - 114,000; Full time

Benefits offered by this job

401K match

Healthcare coverage

Paid time off

Employee Assistance Program

Performance-based incentives

Tax-advantaged savings plans

Job summary

State Street is seeking a Marketing Officer to support the One State Street approach, strengthening brand and awareness while enabling the sales organization. This hands-on generalist role involves digital engagement, events, and asset development within a fintech environment.

You will collaborate with global marketing, sales and product teams to deliver campaigns, create assets, and manage execution to drive awareness, engagement and pipeline.

Qualifications

• Degree or equivalent in marketing, business, communications, or related discipline.
• 2–4 years' experience in a marketing role
• Broad understanding of generalist marketing disciplines (campaigns, content, social media, events).
• Strong organisational skills with the ability to manage multiple tasks and deadlines.
• Clear written and verbal communication skills.
• Proactive, positive attitude and willingness to learn.

Responsibilities

• Support the development and delivery of integrated marketing campaigns aligned to business and sales objectives.
• Assist in creating marketing assets including blogs and insights, email / digital campaigns, case studies, videos, presentations and insights.
• Help to manage timelines, briefs, and day-to-day execution to ensure campaigns are delivered on time.
• Support the planning, coordination, and delivery of global marketing-led events, including client events, industry events and webinars.
• Track and report on campaign performance using agreed metrics and maintain dashboards.

Skills

Campaign management

Content creation

Digital marketing

CRM tools

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Pardot

Marketo

Job description

The Marketing Officer will support the 'One State Street' approach to clients, partners and prospects to help drive better impact. This role will not only work to help strengthen our brand and build awareness across target audiences, but this global role will also support the execution of the marketing strategy focused on supporting our sales organization, positioning StateStreet and CharlesRiver ('CRD') as a leader in the industry. This is a hands‑on generalist role, ideal for someone looking to build a breadth of experience across digital engagement, events (inhouse and industry), and asset development within a fintech environment.

You will work closely with global marketing colleagues, sales and product teams to support and help deliver campaigns to drive awareness, engagement, and pipeline.

Key Responsibilities

Campaigns & Execution

• Support the development and delivery of integrated marketing campaigns aligned to business and sales objectives.
• Assist in creating marketing assets including blogs and insights, email / digital campaigns, case studies, videos, presentations and insights.
• Help to manage timelines, briefs, and day-to-day execution to ensure campaigns are delivered on time.

Event Management

• Support the planning, coordination, and delivery of global marketing‑led events, including client events, industry events and our webinars program.
• Manage event logistics such as timelines, registrations, venues, virtual platforms, suppliers, and supporting materials.
• Assist and manage the coordination of pre- and post-event activity, including invitations, follow‑up communications, and performance tracking.
• Support on‑site or live delivery as required, ensuring a high‑quality experience for attendees and stakeholders.
• Track and report on event performance (e.g. attendance, engagement, feedback, contribution to pipeline).

Reporting & Analysis

• Track and report on campaign performance using agreed metrics (e.g., engagement, leads, conversions).
• Maintain marketing trackers, calendars, and performance dashboards.
• Use insights and data to support continuous improvement of marketing activities.

Skills & Experience

Essential

• Degree or equivalent qualification in marketing, business, communications, or a related discipline, or relevant transferable experience.
• 2-4 years' experience in a marketing role
• Broad understanding of generalist marketing disciplines (campaigns, content, social media, events).
• Strong organisational skills with the ability to manage multiple tasks and deadlines.
• Clear written and verbal communication skills.
• Proactive, positive attitude and willingness to learn.
• Comfortable working with MS Office, data, trackers, AI and reporting tools (e.g., Excel, basic dashboards).

Desirable

• Marketing experience gained within financial technology or financial institution
• Familiarity with CRM or marketing automation tools (e.g., Pardot, Marketo, Salesforce).
• Understanding of digital analytics (e.g. website, social media)

Personal Attributes

• Curious and keen to build knowledge of the investment management industry.
• Detail-oriented but able to keep sight of the bigger picture.
• Collaborative and confident engaging with the multiple stakeholders.
• Outcome-focused with a practical, delivery mindset.

Development Opportunity. This role offers strong progression for someone looking to develop into a broader communications / marketing role, with exposure to global digital delivery and planning, events, and asset development in a technology‑led financial environment.

Salary Range

Salary Range: $65,000 - $113,750 Annual

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Benefits

• our retirement savings plan (401K) with company match
• insurance coverage including basic life, medical, dental, vision, long‑term disability, and other optional additional coverages
• paid‑time off including vacation, sick leave, short term disability, and family care responsibilities
• access to our Employee Assistance Program
• incentive compensation including eligibility for annual performance‑based awards (excluding certain sales roles subject to sales incentive plans)
• eligibility for certain tax advantaged savings plans

For a full overview, visit https://hrportal.ehr.com/statestreet/Home .

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you'll benefit from inclusive development opportunities, flexible work-l