Global Marketing Specialist – Campaigns & Events

State Street; Burlington (MA); On-site; USD 65,000 - 114,000; Full time

Benefits offered by this job

401K match

Healthcare coverage

Paid time off

Employee Assistance Program

Performance-based incentives

Tax-advantaged savings plans

Job summary

State Street is seeking a Marketing Officer to support the One State Street approach, strengthening brand and awareness while enabling the sales organization. This hands-on generalist role involves digital engagement, events, and asset development within a fintech environment.

You will collaborate with global marketing, sales and product teams to deliver campaigns, create assets, and manage execution to drive awareness, engagement and pipeline.

Qualifications

• Degree or equivalent in marketing, business, communications, or related discipline.
• 2–4 years' experience in a marketing role
• Broad understanding of generalist marketing disciplines (campaigns, content, social media, events).
• Strong organisational skills with the ability to manage multiple tasks and deadlines.
• Clear written and verbal communication skills.
• Proactive, positive attitude and willingness to learn.

Responsibilities

• Support the development and delivery of integrated marketing campaigns aligned to business and sales objectives.
• Assist in creating marketing assets including blogs and insights, email / digital campaigns, case studies, videos, presentations and insights.
• Help to manage timelines, briefs, and day-to-day execution to ensure campaigns are delivered on time.
• Support the planning, coordination, and delivery of global marketing-led events, including client events, industry events and webinars.
• Track and report on campaign performance using agreed metrics and maintain dashboards.

Skills

Campaign management

Content creation

Digital marketing

CRM tools

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Pardot

Marketo

Job description

State Street is seeking a Marketing Officer to support the One State Street approach, strengthening brand and awareness while enabling the sales organization. This hands-on generalist role involves digital engagement, events, and asset development within a fintech environment.

You will collaborate with global marketing, sales and product teams to deliver campaigns, create assets, and manage execution to drive awareness, engagement and pipeline.