Integrated Marketing Generalist – Multi-Channel Campaigns & Events

Goldman Sachs Group; New York (NY); On-site; USD 100,000 - 180,000; Full time

Job summary

Goldman Sachs is seeking a Marketing Generalist for Global Banking & Markets in New York. The role plans, executes, and measures multi-channel campaigns and client events across email, social, and digital channels, balancing sales priorities with control functions.

The ideal candidate has 3–6+ years of marketing experience, strong project management, and comfort working in a fast-paced, regulated environment.

Qualifications

• 3–6+ years of marketing experience in B2B/financial services.
• Experience building and deploying campaigns in enterprise marketing automation.
• CRM/list management experience with Salesforce, Marketo, Adobe Campaign.
• Experience producing sales collateral such as pitch decks and one-pagers.
• Strong writing, editing, and proofreading skills.
• Ability to manage multiple projects with tight deadlines.
• Experience supporting in-person and virtual client events.
• Experience routing materials through Legal, Compliance, and Brand.
• Strong Excel and analytics skills for campaign reporting.
• Collaborative, cross-functional partner across sales, business, and control.

Responsibilities

• Partner with Sales and stakeholders to align campaigns with objectives.
• Develop annual marketing plans with insights and audience research.
• Execute multi-channel digital campaigns across email and social.
• Build and maintain audience segmentations for targeting.
• Draft and produce executional assets like emails and sales collateral.
• Manage timelines, trackers, calendars across concurrent campaigns.
• Plan and execute in-person and virtual client events.
• Coordinate content reviews with Legal, Compliance, Brand.
• Track, measure, analyze campaign performance and report findings.

Skills

Marketing campaigns

Campaign automation

CRM & List Mgmt

Sales collateral

Writing & editing

Project management

Event support

Regulatory reviews

Analytics & Excel

Cross-functional collaboration

Tools

Salesforce

Marketo

Adobe Campaign

Job description

Goldman Sachs is seeking a Marketing Generalist for Global Banking & Markets in New York. The role plans, executes, and measures multi-channel campaigns and client events across email, social, and digital channels, balancing sales priorities with control functions.

The ideal candidate has 3–6+ years of marketing experience, strong project management, and comfort working in a fast-paced, regulated environment.