Bank Marketing Director: Brand, Growth & Community

State Street Bank; Quincy (IL); On-site; USD 110,000 - 150,000; Full time

Job summary

State Street Bank is seeking a Marketing Director to lead the bank's overall marketing and communications strategy, aiming to strengthen brand awareness, attract new customers, and engage the local community. The role reports to the President and collaborates across departments to ensure consistent messaging and effective campaigns.

The ideal candidate will oversee branding, advertising, public relations, and digital channels, manage budgets, and drive performance analytics while staying

Qualifications

• Bachelor’s degree in business, marketing, or related field or equivalent professional qualification.
• Minimum of 5 years experience in carrying out and managing marketing strategies.

Responsibilities

• Develops and implements marketing plans aligned with the bank’s strategic goals.
• Leads branding, advertising, public relations, and community initiatives.
• Collaborates with management to support bank-wide initiatives and ensures consistent brand messaging across channels.
• Oversees development and management of the bank’s website and digital properties.
• Manages marketing budgets for advertising, sponsorships, and promotions.
• Tracks and reports on campaign performance, ROI, and customer engagement.

Skills

Leadership

Strategic planning

Brand management

Communication

Market research

Education

Bachelor's degree in business/marketing or related field

Tools

CRM software

Social media platforms

Website analytics tools

Job description

State Street Bank is seeking a Marketing Director to lead the bank's overall marketing and communications strategy, aiming to strengthen brand awareness, attract new customers, and engage the local community. The role reports to the President and collaborates across departments to ensure consistent messaging and effective campaigns.

The ideal candidate will oversee branding, advertising, public relations, and digital channels, manage budgets, and drive performance analytics while staying