Global Integrated Marketing Specialist

3M; Maplewood (MN); Sur place; USD 146 000 - 178 000; Plein temps

Résumé du poste

3M Center Maplewood, MN is seeking a Global Integrated Marketing Specialist to translate growth strategies into integrated marketing plans and activate campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.

You will lead day-to-day execution, analyze performance data, coordinate cross-functional teams and agencies, ensuring consumer-centric, brand-compliant activities while driving optimization and learning across markets.

Qualifications

• Bachelor’s degree or higher (completed and verified prior to start).
• Five (5) years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles.
• Three (3) years of project management experience leading multiple projects and influencing cross-functional teams without direct authority.

Responsabilités

• Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
• Leading day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
• Analyzing consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
• Coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
• Ensuring marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
• Capture learning, identify repeatable practices and recommend what should be optimized, repeated, adapted or discontinued.

Connaissances

Integrated marketing experience

Project management

Cross-functional collaboration

Formation

Bachelor’s degree or higher

Description du poste

Job Description: Global Integrated Marketing Specialist

Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

As a Global Integrated Marketing Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
• Leading day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
• Analyzing consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
• Coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
• Ensuring marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
• Capture learning, identify repeatable practices and recommend what should be optimized, repeated, adapted or discontinued.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)
• Five (5) years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles in a private, public, government, or military environment.
• Three (3) years of project management experience leading multiple projects and influencing cross-functional teams without direct authority.

Additional qualifications that could help you succeed even further in this role include:

• Demonstrated experience developing and executing integrated marketing or demand-generation plans that deliver measurable business outcomes.
• Experience operating in a matrixed organization with strong analytical, communication, project management, and stakeholder management skills.
• Global or multi-market marketing experience.
• Experience with advertising and marketing (A&M) planning, marketing mix modeling (MMM), or marketing return on investment (MROI) analysis.
• Experience with media activation, shopper marketing, eCommerce, or brand health measurement.
• Deep expertise in one or more marketing disciplines with strong working knowledge across adjacent disciplines.
• Experience partnering with agencies and cross-functional teams to develop and activate integrated marketing campaigns.

Work location:

On-site: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

Travel: May include up to 10% domestic/international

Relocation: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially.

To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Applicable to US Applicants Only:

The expected compensation range for this position is $145,677 - $178,049, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.).

Pay & Benefits Overview:

https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world.

Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.