Global Head of Performance Marketing & Growth

Affiliate Landscape; New York (NY); On-site; USD 237,000 - 355,000; Full time

Benefits offered by this job

Equity compensation

Job summary

Duolingo in New York seeks a Senior Director of Performance Marketing to lead a team driving paid user acquisition across 100+ markets and multiple products. You will own strategy, budget, and people, ensuring measurement standards and ROI are solidly defended before executive leadership.

You will build scalable creative production with in-house and external partners, and partner with analytics, finance, product, and engineering to connect acquisition to retention while navigating evolving

Qualifications

• 12+ years in performance marketing or paid UA, including 5+ years leading teams with managers reporting to you.
• A track record of owning a large, multichannel mobile acquisition budget at a top subscription or high engagement consumer app.
• Deep experience building and defending incrementality tests, saturation analysis, and LTV/ROAS models, not just reporting on them.
• Experience partnering with Product and Engineering on measurement and attribution infrastructure, onboarding and landing experiences for paid users, and tests that connect acquisition to retention.
• Experience running UA in China or other walled garden ecosystems.
• Experience scaling creator or UGC programs alongside performance creative.
• Experience managing acquisition across multiple products or apps.

Responsibilities

• Lead and grow a team of performance marketers, including managers, and set a high bar for craft, rigor, and ownership.
• Own the global paid acquisition budget and portfolio across Google, Apple Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms, deciding where to scale, hold, or pull back as efficiency changes.
• Build creative production that scales, combining agency, UGC, creator, and in house work with testing infrastructure that finds winners fast.
• Manage agency and ad tech partners, holding them accountable to goals, pacing, and quality.
• Partner closely with Marketing Analytics, Finance, Product, Engineering, and Creative.

Skills

Team leadership

Multichannel paid UA

Incrementality testing

LTV/ROAS modeling

Budget management

Channel attribution

Partner management

Creative testing

Tools

MMPs

SKAN

Job description

Duolingo in New York seeks a Senior Director of Performance Marketing to lead a team driving paid user acquisition across 100+ markets and multiple products. You will own strategy, budget, and people, ensuring measurement standards and ROI are solidly defended before executive leadership.

You will build scalable creative production with in-house and external partners, and partner with analytics, finance, product, and engineering to connect acquisition to retention while navigating evolving