Performance Marketing Lead - Global User Growth & Scale

Duolingo; New York (NY); On-site; USD 163,000 - 245,000; Full time

Job summary

Duolingo is seeking a Performance Marketing Lead to own paid user growth across 100+ markets and multiple products. You will oversee a team of marketers, shape strategy for new user acquisition, and partner with Product and Engineering to connect acquisition to retention.

You will measure incrementality, saturation, and LTV/ROAS, while scaling creative via agencies, creators, and internal partners. This role reports into Performance Marketing leadership.

Qualifications

• 8+ years in performance marketing or paid user acquisition at scale.
• 3+ years leading teams of performance marketers.
• Experience managing a large multichannel budget and scaling channels.

Responsibilities

• Own paid user growth strategy and set acquisition goals that drive high-quality new users.
• Lead and develop a team of performance marketers with strong craft and ownership.
• Manage UA across Google UAC, Meta, TikTok, AppLovin, programmatic partners, and China channels.

Skills

Performance marketing

Team leadership

Budget management

Attribution & SKAN

Incrementality testing

LTV/ROAS models

Mobile UA

Cross-functional collaboration

Tools

GA4

SKAN

Job description

Duolingo is seeking a Performance Marketing Lead to own paid user growth across 100+ markets and multiple products. You will oversee a team of marketers, shape strategy for new user acquisition, and partner with Product and Engineering to connect acquisition to retention.

You will measure incrementality, saturation, and LTV/ROAS, while scaling creative via agencies, creators, and internal partners. This role reports into Performance Marketing leadership.