Senior Growth Marketing Analytics Lead

Duolingo; New York (NY); On-site; USD 155,000 - 209,000; Full time

Job summary

Duolingo in New York is seeking a marketing analytics manager to build foundations for measuring the impact of our media spend. You will partner with data science to understand new user cohorts and craft data-driven campaigns that grow our global user base.

You will create insights, define KPIs, and prototype dashboards with Tableau/Data Studio. The role requires SQL proficiency, a STEM degree, and a passion for turning complex analyses into clear, actionable recommendations.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree.
• Experience as a marketing analyst working with data from digital campaigns.
• Strong ability to condense complex concepts into clear, actionable takeaways.
• Proficiency with SQL to extract, clean, and transform data from large databases.
• Experience with Tableau or Data Studio for visualization and analysis.

Responsibilities

• Create data-driven insights about the impact of our global performance marketing campaigns.
• Develop approaches to grow our user base through data-driven marketing optimization.
• Partner with our data science team to understand new user cohorts and behaviors.
• Define marketing KPIs and track progress against target metrics.
• Mold data from multiple sources to answer key strategic marketing questions.
• Bridge analytics and marketing with dashboards using visualization tools and extract actionable insights.

Skills

SQL

Data visualization

Tableau

Data Studio

Marketing analytics

Digital campaigns data

Education

Bachelor's degree in Statistics/Mathematics/Economics or related STEM

Tools

R

Python

Job description

Duolingo in New York is seeking a marketing analytics manager to build foundations for measuring the impact of our media spend. You will partner with data science to understand new user cohorts and craft data-driven campaigns that grow our global user base.

You will create insights, define KPIs, and prototype dashboards with Tableau/Data Studio. The role requires SQL proficiency, a STEM degree, and a passion for turning complex analyses into clear, actionable recommendations.