Global Performance Marketing Lead: Growth & Creative Testing

Affiliate Landscape; New York (NY); On-site; USD 163,000 - 245,000; Full time

Benefits offered by this job

Equity compensation

Accommodations

Job summary

Duolingo is seeking a Performance Marketing Lead to own paid user growth across 100+ markets and multiple products, including language learning, chess, and math. You will lead a team of marketers, drive multichannel UA budgets, and collaborate with Product and Engineering on measurement infrastructure.

You will run incrementality tests, develop creative testing at scale with creators and partners, and translate performance data into strategic recommendations for leadership.

Qualifications

• 8+ years of performance marketing or paid user acquisition.
• Experience owning a large multichannel budget and taking channels from test to scale.
• Hands on experience with incrementality tests, saturation analysis, and LTV and ROAS models.
• Deep knowledge of the mobile UA ecosystem, including attribution technologies and iOS privacy frameworks such as SKAN.

Responsibilities

• Own Duolingo’s paid user growth strategy across 100+ markets and multiple products.
• Lead and develop a high-performing performance marketing team.
• Manage UA across Google UAC, Meta, TikTok, AppLovin, and programmatic channels.
• Build creative testing at scale with agencies, creators, and in-house partners.
• Partner with Product and Engineering on measurement infrastructure and onboarding for paid users.
• Turn performance insights into clear recommendations for marketing leadership.

Skills

Performance marketing

User acquisition

Multichannel campaigns

Incrementality testing

LTV/ROAS models

Attribution tech

SKAN knowledge

Team leadership

Job description

Duolingo is seeking a Performance Marketing Lead to own paid user growth across 100+ markets and multiple products, including language learning, chess, and math. You will lead a team of marketers, drive multichannel UA budgets, and collaborate with Product and Engineering on measurement infrastructure.

You will run incrementality tests, develop creative testing at scale with creators and partners, and translate performance data into strategic recommendations for leadership.