Head of Marketing – Global GTM for AAA Games

Aspyr Media; Austin (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Aspyr Media in Austin, Texas is seeking a Head of Marketing to maximize the success of its game portfolio. This role requires experience in developing integrated marketing strategies and managing campaigns across various channels, ensuring alignment with commercial objectives.

The ideal candidate will have over 12 years in the marketing field, particularly within the gaming industry, and will demonstrate strong leadership capabilities and data-driven decision-making skills. Passion for gaming and familiarity with platform ecosystems is essential.

Qualifications

• 12+ years of experience in marketing or public relations within the video game industry.
• 5+ years of experience managing and mentoring high-performing teams.
• Experience managing multichannel campaigns.

Responsibilities

• Lead the development and execution of integrated marketing strategies.
• Define and lead global go-to-market strategies.
• Optimize marketing mix and channel strategy based on performance data.

Skills

Leadership

Strategic thinking

Data-driven decision making

Campaign management

Collaboration

Marketing strategy

Education

Bachelor’s degree in Business, Game Design, or Marketing

MBA

Tools

Data analytics tools

CRM software

Job description

Aspyr Media in Austin, Texas is seeking a Head of Marketing to maximize the success of its game portfolio. This role requires experience in developing integrated marketing strategies and managing campaigns across various channels, ensuring alignment with commercial objectives.

The ideal candidate will have over 12 years in the marketing field, particularly within the gaming industry, and will demonstrate strong leadership capabilities and data-driven decision-making skills. Passion for gaming and familiarity with platform ecosystems is essential.