Global Head of Social Media, MD

State Street; Boston (MA); On-site; USD 180,000 - 260,000; Full time

Job summary

State Street in Boston seeks a recognized expert in social media to lead strategy end to end, balancing creative judgment with disciplined strategic thinking. This storyteller translates complex ideas into engaging narratives that scale, navigating paid and owned content, while aligning with Compliance to enable safe innovation.

As a global leader, you will build a high-performing team of 8–12, partner with Marketing, Compliance and Controls, and measure impact through enterprise dashboards

Qualifications

• Expert in social media with strong strategic thinking and storytelling.
• Experience operating in regulated financial services and partnering with Compliance.
• Demonstrated ability to lead and develop cross-functional teams.
• Ability to translate complex ideas into narrative across paid and owned channels.

Responsibilities

• Define a business-aligned social media vision and champion it across Marketing and businesses.
• Own paid and owned channel strategy end to end, with creative innovation.
• Partner with Brand, Communications, Content, and Digital teams to shape the firm’s narratives.
• Build executive and employee advocacy programs and ensure authentic voices.

Skills

Social media strategy

Storytelling

Strategic thinking

Leadership

Compliance partnership

Team development

Cross-functional collaboration

Job description

We Are Looking For:

We are looking for a recognized expert in social media - a leader who combines strong creative judgment with disciplined strategic thinking, and who understands this channel as one of the most direct and effective ways of engaging our target audience at scale. This is a storyteller with substance: creative, analytical, and entrepreneurial, with the ability to translate complex ideas into compelling narratives and formats that build audiences and drive measurable engagement. This person has deep command of the dynamics of social media - how the channel is evolving across paid and owned programming, how content performs, and how audiences and communities form - combined with a clear understanding of how our clients, both institutional and retail, engage differently across every business we support. Financial services experience is essential: this leader has operated in a regulated environment, understands the rationale behind our controls, and works in close partnership with Compliance to enable innovation responsibly. This is, above all, a collaborative leader - someone who builds trust across marketing, business, and controls partners, and who is equally committed to developing their team as channel experts. The role reports to the global head of brand and advertising for State Street, owns paid and owned social media strategy end to end, and is accountable for social media operations and execution. The leader manages a team of 8-12 team members globally.

Why This Role Matters:

Social media is one of the primary channels through which our reputation is built, extended, and tested. For clients evaluating whether to trust us with their assets, for prospects forming a first impression, and for our own people, this channel is critical. This leader will turn social media into a genuine strategic capability - one that strengthens our brand, amplifies our capabilities, extends the reach of our experts, and contributes measurably to business outcomes. Beyond establishing a clear role for the channel across owned and paid strategies, this person will own social media operations and execution globally, ensuring consistent, high-quality delivery across every market and business we serve, while also being a senior leader within the marketing organization, helping to architect our broader transformation into a high-performance, data-led strategic partner and growth driver for the business.

What You Will Be Responsible For:

Vision, Storytelling & Enterprise Strategy

• Define and lead a business-aligned social media vision for the enterprise, grounded in strong storytelling and strategic rigor, and champion this vision across Marketing and the businesses to position social media as a core strategic capability.
• Own paid and owned channel strategy end to end, including creative innovation and audience development across existing and emerging platforms, ensuring the firm remains at the forefront of platform and format evolution.
• Partner with Brand, Communications, Content, and Digital teams to ensure social media amplifies and helps shape the firm's broader narrative.
• Build executive and employee advocacy programs that give our experts an authentic, credible voice with both audiences.

Global Operations & Execution

• Serve as the single point of accountability for social media operations and execution globally, across paid and owned channels, ensuring consistent standards, quality, and pace of delivery across every market and business line.
• Establish scalable global processes and ways of working that allow regional and business-aligned teams to execute efficiently while maintaining enterprise consistency.
• Ensure every business maintains a social presence calibrated to how its clients use the channel.

Business-Aligned Team Leadership

• Develop dedicated social media teams aligned to our core businesses, ensuring each team understands and executes seamlessly against the distinct clients, priorities, and rhythms of its business.
• Build a center of excellence with shared standards, tools, and best practices, delivered through teams embedded in and accountable to their respective businesses.
• Coach and develop talent, fostering a team culture that balances creative ambition with sound judgment and risk awareness.

Financial Influencer Community

• Develop and manage State Street's financial influencer community, establishing a disciplined framework for identifying, vetting, and partnering with credible external voices who extend our reach and reinforce our credibility with target audiences.
• Ensure influencer engagement is governed by clear standards for disclosure, compliance, and brand fit, consistent with regulatory requirements.

Measurement, Data & Technology Strategy

• Frame and own the enterprise measurement strategy for owned and paid social media, establishing the KPIs, dashboards, and reporting that connect investment to awareness, engagement, and commercial outcomes.
• Guide the data and marketing technology strategy