Global HCP Strategy Leader – OTC Health

1023 Chattem, Inc; Morristown (NJ); On-site; USD 152,000 - 219,000; Full time

Job summary

Opella seeks a Global HCP Lead to advance our multi-channel HCP marketing strategy across a global footprint. You will define the global HCP framework, develop assets for engagement with GPs, ENTs, Pediatricians and other medical professionals, and ensure alignment with brand and regulatory requirements.

You will mentor teams, translate scientific insights into actionable messaging, and drive the execution of high-impact campaigns while collaborating with Brand, Medical and MCE teams.

Qualifications

• 5+ years of senior level marketing and general managerial experience; relevant experience in HCP marketing in the OTC, Health/Wellness, or Healthcare/Pharma sectors is a must.
• Experience marketing in FMCG or OTC healthcare brands is highly desirable.
• Ability to translate scientific and market insights into actionable global HCP strategies and craft and execute HCP-centric marketing activation that builds Brands Love.
• Commercial acumen with P&L management and project ROI judgement.
• Strong ability to understand therapeutic areas and claims and translate into clear messaging.
• Skilled in managing multiple projects, timelines, and stakeholders across geographies.
• Proven adaptability to changing priorities and strategies.
• Proven ability to work cross-functionally and influence without authority.

Responsibilities

• Defines HCP/ MCE engagement strategy in line with overall brand strategy fundamentals and science-led differentiation and key HCP insights to drive recommendations and prescriptions for Allegra.
• Ensures alignment with global brand strategy, regulatory requirements and scientific medical support.
• Leverages scientific and commercial acumen to drive short and mid-term executional HCP excellence as a key pillar of the overall marketing strategy.
• Manages HCP content creation and toolkit deployment from ideation to in-market delivery and advises markets on content adapted locally.
• Develops scientific and promotional materials for HCP audiences (e.g., detailing aids, congress materials, digital assets).
• Gathers and analyzes HCP and related consumer insights to inform strategy and content development.
• Monitors prescription shares and recommendations data and performance metrics and define corrective actions and campaign optimization based on data.

Skills

HCP marketing

Omni-channel

Digital channels

Cross-functional collaboration

Education

Bachelor's degree

Master's degree

Job description

Opella seeks a Global HCP Lead to advance our multi-channel HCP marketing strategy across a global footprint. You will define the global HCP framework, develop assets for engagement with GPs, ENTs, Pediatricians and other medical professionals, and ensure alignment with brand and regulatory requirements.

You will mentor teams, translate scientific insights into actionable messaging, and drive the execution of high-impact campaigns while collaborating with Brand, Medical and MCE teams.