Global GTM & E‑Commerce Strategy Lead

Sony Playstation; San Mateo (CA); On-site; USD 131,000 - 197,000; Full time

Benefits offered by this job

Benefits package

Employee discounts

Bonus eligibility

Job summary

Sony Interactive Entertainment (PlayStation) seeks Change & GTM Commercial Manager to shape and deliver strategic e-commerce initiatives at global scale. You will turn customer and market insights into commercial strategies and own the end-to-end go-to-market lifecycle—from opportunity sizing through launch, adoption, retention, and optimization.

Collaborating with Product, Engineering, Merchandising, Marketing, Analytics, Data Science, Finance, Legal and Operations, you will drive measurable

Qualifications

• 5+ years in management consulting, commercial strategy, e-commerce, digital commerce, growth, product, or GTM
• Commercial modelling: sizing, forecasting, scenario analysis, business-case development
• Hands-on analytics: SQL/Tableau/BI tools, KPI modelling, segmentation, funnel diagnostics
• Structured, hypothesis-driven problem-solving to clarify complexity and make practical recommendations
• Experience with experimentation and optimisation (A/B testing) to improve journeys and performance
• E‑commerce and customer lifecycle understanding: storefronts, offers, conversions, retention
• Ability to translate insights into clear choices, roadmaps, and measurable outcomes
• Strong cross-functional leadership to influence product and business decisions
• Experience leading business readiness and change for new digital capabilities
• Product management or agile delivery experience is a plus

Responsibilities

• Shape e-commerce and GTM strategy; define customer problems, size opportunities, identify priority segments, shape value proposition and roadmap
• Drive analytical decision-making; analyze journeys, funnels, and trading performance to identify opportunities and gaps
• Build commercial cases and KPI frameworks; forecast traffic, acquisition, conversion, basket value, repeat purchases, and LTV
• Embed experimentation and personalization; design A/B tests and apply segmentation and predictive insights
• Own the full GTM lifecycle; connect strategy to launch planning, activation, and adoption
• Create performance visibility; build dashboards and decision-ready reporting
• Lead cross-functional orchestration and change; align teams and influence stakeholders
• Build scalable e-commerce playbooks; codify segmentation, launches, optimization, and handover

Skills

Management consulting

Commercial strategy

E-commerce

GTM strategy

Growth analytics

AI analytics

Hypothesis-driven

Cross-functional leadership

Change management

Strategy execution

Tools

SQL

Tableau

Excel

Job description

Sony Interactive Entertainment (PlayStation) seeks Change & GTM Commercial Manager to shape and deliver strategic e-commerce initiatives at global scale. You will turn customer and market insights into commercial strategies and own the end-to-end go-to-market lifecycle—from opportunity sizing through launch, adoption, retention, and optimization.

Collaborating with Product, Engineering, Merchandising, Marketing, Analytics, Data Science, Finance, Legal and Operations, you will drive measurable