Global Growth: Performance Creative Strategist

iHerb Inc.; Irvine (CA); On-site; USD 135,000 - 145,000; Full time

Job summary

iHerb seeks a Sr. Global Performance Creative Strategist in Irvine, CA to lead performance-driven creative strategy across digital growth channels and regions.

You will bridge analytics and creative execution, translating brand strategy into high-converting content while guiding internal and external partners globally. The role emphasizes building scalable testing frameworks, driving multi-market campaigns, and leveraging AI-driven production models to accelerate asset creation while maintaining

Qualifications

• Translate brand guidelines into high-performing, full-funnel creative assets across major platforms.
• Turn performance KPIs into actionable creative testing hypotheses and storytelling concepts.
• Influence cross-functional stakeholders and external agencies with diplomacy and leadership.
• Present creative performance analytics and scaling recommendations to senior leadership.
• Manage complex, multi-market creative pipelines with precision.

Responsibilities

• Lead global creative strategy and localization across international markets.
• Own the global creative testing roadmap with hypotheses and metrics.
• Direct internal design teams, external agencies, and creators throughout asset delivery.
• Analyze CVR, CAC, ROAS, CPA, LTV to drive iterative creative iterations.
• Align messaging with product availability and category trends across markets.

Skills

Strategic Creative Direction

Performance Data Mastery

Cross-Functional Leadership

Executive Communication

Operational Precision

Education

Bachelor’s Degree in Marketing, Communications, Business

Tools

Microsoft Office

Google Workspace

Generative AI

Job description

iHerb seeks a Sr. Global Performance Creative Strategist in Irvine, CA to lead performance-driven creative strategy across digital growth channels and regions.

You will bridge analytics and creative execution, translating brand strategy into high-converting content while guiding internal and external partners globally. The role emphasizes building scalable testing frameworks, driving multi-market campaigns, and leveraging AI-driven production models to accelerate asset creation while maintaining