Global Performance Creative Strategy Lead

iHerb; Irvine (CA); Hybrid; USD 135,000 - 145,000; Full time

Job summary

iHerb is seeking a Sr. Global Performance Creative Strategist to lead creative strategy across paid social, video, display, and emerging platforms.

You will translate data insights into high-converting creative directions while guiding internal and external partners to deliver globally relevant content. This role focuses on building scalable testing frameworks, collaborating with regional teams, and driving performance through cultural relevance.

Qualifications

• Translate brand guidelines into high-performing, full-funnel creative assets.
• Ability to drive cross-functional collaboration with design, media, legal, and merchandising.
• Strong analytics skills with KPIs like CPA, ROAS, CVR driving creative testing.

Responsibilities

• Translate global brand strategy into localized, culturally relevant creative assets.
• Own the global creative testing roadmap with hypotheses and metrics.
• Lead end-to-end creative briefing and partner direction.

Skills

Strategic Creative Direction

Performance Data Mastery

Cross-Functional Leadership

Executive Communication

Operational Precision

Education

Bachelor's Degree in Marketing/Communications/Business

Tools

Motion

Tableau

Adobe Creative Suite

Figma

Microsoft Office

Google Workspace

Generative AI tools

Job description

iHerb is seeking a Sr. Global Performance Creative Strategist to lead creative strategy across paid social, video, display, and emerging platforms.

You will translate data insights into high-converting creative directions while guiding internal and external partners to deliver globally relevant content. This role focuses on building scalable testing frameworks, collaborating with regional teams, and driving performance through cultural relevance.