Sr. Global Performance Creative Strategist

IHB iHerb, LLC; Irvine (CA); Hybrid; USD 135,000 - 145,000; Full time

Job summary

iHerb is seeking a Sr. Global Performance Creative Strategist to lead creative strategy across paid social, video, display, and emerging platforms.

You will translate data insights into high-converting creative directions while guiding internal and external partners to deliver globally relevant content. This role focuses on building scalable testing frameworks, collaborating with regional teams, and driving performance through cultural relevance.

Qualifications

• Translate brand guidelines into high-performing, full-funnel creative assets.
• Ability to drive cross-functional collaboration with design, media, legal, and merchandising.
• Strong analytics skills with KPIs like CPA, ROAS, CVR driving creative testing.

Responsibilities

• Translate global brand strategy into localized, culturally relevant creative assets.
• Own the global creative testing roadmap with hypotheses and metrics.
• Lead end-to-end creative briefing and partner direction.

Skills

Strategic Creative Direction

Performance Data Mastery

Cross-Functional Leadership

Executive Communication

Operational Precision

Education

Bachelor's Degree in Marketing/Communications/Business

Tools

Motion

Tableau

Adobe Creative Suite

Figma

Microsoft Office

Google Workspace

Generative AI tools

Job description

For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we'll empower you to live this promise each day as you make a truly global impact in your career. We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed. Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what's expected, turning challenge into change. If you're ready for it, we want you to join our team.

Job Summary

The Sr. Global Performance Creative Strategist leads performance-driven creative strategy across all digital growth channels, including paid social, video, display, and emerging platforms. Serving as the central hub between performance analytics and creative execution, this role translates brand strategy and data insights into high-converting creative directions while maintaining an elevated brand aesthetic. This leader builds scalable testing frameworks, directs internal and external creative partners, and collaborates with regional teams to deploy culturally relevant, high-performing content globally.

Job Expectations

• Global Creative Strategy & Localization: Translate global brand strategy into localized, culturally relevant creative assets. Partner with regional and market teams to implement consistent, high-converting creative strategies across international markets and platforms.
• Full-Funnel Testing & Frameworks: Own the global creative testing roadmap. Define hypotheses, success metrics, and A/B testing agendas across static, video, audio, UGC, and influencer placements. Build scalable playbooks for briefing, testing, QA, and measurement.
• Creative Briefing & Partner Direction: Lead end-to-end creative briefing and direction for internal design teams, external agencies, and independent creators. Manage UGC and creator workflows from initial concept through legal review to final approval and asset delivery.
• Performance Analytics & Data Translation: Analyze creative performance data (CVR, CAC, ROAS, CPA, LTV) to diagnose performance drops, identify messaging hooks, and turn performance insights into continuous iterative creative iterations.
• Cross-Functional Merchandising Alignment: Serve as the primary marketing point of contact for assigned product categories, partnering with Merchandising, Sourcing, and Inventory to align creative messaging with product availability and category trends.
• Agile Trend Response & Innovation: Capitalize on platform, cultural, and market trends with rapid-response creative concepts. Evaluate and integrate generative AI, creative automation tools, and innovative production models to streamline asset creation.
• Asset & Rights Management: Oversee final asset delivery to performance media teams for campaign deployment and maintain tracking for media usage rights across all creative assets.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities

• Strategic Creative Direction: Expertise in translating brand guidelines and product positioning into high-performing, full-funnel creative assets tailored for Meta, TikTok, YouTube, Snap, and Google.
• Performance Data Mastery: Strong analytical skills with a proven track record of turning performance KPIs (CPA, ROAS, CVR) into actionable creative testing hypotheses and storytelling concepts.
• Cross-Functional & Partner Leadership: Exceptional interpersonal and project management skills with the ability to influence cross-functional stakeholders (Creative, Media, Legal, Merchandising) and external agencies with poise and diplomacy.
• Executive Communication: Comfort presenting creative performance analytics, strategic learnings, and scaling recommendations to senior leadership and executive audiences.
• Operational Precision: High degree of accuracy, attention to detail, and organizational agility in managing complex, multi-market creative pipelines simultaneously.

Equipment Knowledge

• Comfort using creative analytics and collaboration tools such as Motion, Tableau, or similar.
• Familiarity with video editing, motion graphics, and design tools (e.g., Adobe Creative Suite, Figma, or equivalent).
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
• Familiarity with generative AI and creative automation tools.

Experience Requirements

Generally requires a minimum of 10+ years of experience in creative strategy, performance marketing, or growth roles within high-growth DTC or e-commerce brands, with a proven track record of driving measurable business growth through creative innovation.

Education Requirements

Bachelor's Degree in Marketing, Communications, Business, or a related field is preferred, or a combination of education and equivalent work experience.

Compensation

The expected salary range for this role is $135,000 - $145,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

Equal Opportunity

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.