Global Marketing Manager, Downstream - Complex Spine

Johnson Johnson; Raynham (MA); On-site; USD 140,000 - 210,000; Full time

Job summary

Johnson & Johnson's Orthopaedics team invites applications for the Global Marketing Manager, Downstream - Complex Spine. You will own portfolio performance, drive market strategy, and lead launches across adult and pediatric deformity, trauma, and other complex pathologies.

Collaborating with Sales, R&D, Supply Chain, and regional teams, you will develop surgeon engagement strategies, create messaging, and lead cross-functional initiatives to accelerate adoption and growth globally.

Responsibilities

• Owning commercial performance, growth strategy, and lifecycle management for assigned Complex Spine portfolios.
• Leading downstream commercialization activities for new products, enabling technologies, and portfolio expansions by developing launch strategies, positioning, messaging, sales enablement tools, and execution plans that deliver successful market adoption.
• Building and maintaining relationships with key opinion leaders, professional societies, and commercial partners globally while leading Voice of Customer initiatives to inform product, portfolio, and commercial strategy.
• Partnering with Professional Education to develop surgeon training programs, educational events, advisory boards, and faculty engagement strategies that support product adoption and clinical excellence.
• Developing market segmentation, targeting, and growth strategies while monitoring market trends, competitive dynamics, procedure evolution, and customer insights to identify new business opportunities.
• Leading and influencing cross‑functional teams across Marketing, Sales, R&D, Quality, Regulatory, Supply Chain, Finance, and regional organizations to ensure execution excellence and alignment against business objectives.

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Raynham, Massachusetts, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that's reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Implants Strategic Marketing team initiatives based on stakeholder objectives and marketing insights, and brainstorms on optimizing the customer experience. Coordinates Strategic Marketing day-to-day activities to drive progress on initiatives that improve customer loyalty, trust, and awareness of products and services. Checks status of marketing metrics and prepares reports for management regarding key performance data. Documents and compiles Strategic Marketing content and key messages for use of cross-functional teams. Builds timelines for marketing deliverables to ensure timeliness, consistency, and quality of marketing deliverables against organizational standards. Supports research on industry trends to help shape effective marketing strategies. Coaches and trains junior colleagues in techniques, processes, and responsibilities. Integrates Johnson & Johnson's Credo and Leadership Imperatives into team goals and decision making.

We are searching for the best talent for the Global Marketing Manager, Downstream - Complex Spine .

Purpose:

The Global Marketing Manager, Downstream - Complex Spine is responsible for driving commercial growth, portfolio strategy, and launch excellence across Johnson & Johnson MedTech's Complex Spine business. This role serves as the downstream commercial leader for assigned product platforms spanning adult and pediatric deformity, trauma, tumor, and other complex pathologies, translating customer insights and global strategy into market-winning execution.

The successful candidate will own portfolio performance, lead global commercialization efforts, develop surgeon engagement strategies, and partner closely with Sales, R&D, Supply Chain, Finance, Professional Education, and Regional Marketing teams to drive revenue growth, successful product launches, and market share expansion globally.

You will be responsible for:

• Owning commercial performance, growth strategy, and lifecycle management for assigned Complex Spine portfolios, including forecasting, demand planning, pricing inputs, and business case development.
• Leading downstream commercialization activities for new products, enabling technologies, and portfolio expansions by developing launch strategies, positioning, messaging, sales enablement tools, and execution plans that deliver successful market adoption.
• Building and maintaining relationships with key opinion leaders, professional societies, and commercial partners globally while leading Voice of Customer initiatives to inform product, portfolio, and commercial strategy.
• Partnering with Professional Education to develop surgeon training programs, educational events, advisory boards, and faculty engagement strategies that support product adoption and clinical excellence.
• Developing market segmentation, targeting, and growth strategies while monitoring market trends, competitive dynamics, procedure evolution, and customer insights to identify new business opportunities.
• Leading and influencing cross‑functionalt teams across Marketing, Sales, R&D, Quality, Regulatory, Supply Chain, Finance, and regional organizations to ensure execution excellence and alignment against business objectives.
• Supporting commercial excellence through development of ma