Global Downstream Marketing Lead — Complex Spine

Johnson Johnson; Raynham (MA); On-site; USD 140,000 - 210,000; Full time

Job summary

Johnson & Johnson's Orthopaedics team invites applications for the Global Marketing Manager, Downstream - Complex Spine. You will own portfolio performance, drive market strategy, and lead launches across adult and pediatric deformity, trauma, and other complex pathologies.

Collaborating with Sales, R&D, Supply Chain, and regional teams, you will develop surgeon engagement strategies, create messaging, and lead cross-functional initiatives to accelerate adoption and growth globally.

Responsibilities

• Owning commercial performance, growth strategy, and lifecycle management for assigned Complex Spine portfolios.
• Leading downstream commercialization activities for new products, enabling technologies, and portfolio expansions by developing launch strategies, positioning, messaging, sales enablement tools, and execution plans that deliver successful market adoption.
• Building and maintaining relationships with key opinion leaders, professional societies, and commercial partners globally while leading Voice of Customer initiatives to inform product, portfolio, and commercial strategy.
• Partnering with Professional Education to develop surgeon training programs, educational events, advisory boards, and faculty engagement strategies that support product adoption and clinical excellence.
• Developing market segmentation, targeting, and growth strategies while monitoring market trends, competitive dynamics, procedure evolution, and customer insights to identify new business opportunities.
• Leading and influencing cross‑functional teams across Marketing, Sales, R&D, Quality, Regulatory, Supply Chain, Finance, and regional organizations to ensure execution excellence and alignment against business objectives.

Job description

Johnson & Johnson's Orthopaedics team invites applications for the Global Marketing Manager, Downstream - Complex Spine. You will own portfolio performance, drive market strategy, and lead launches across adult and pediatric deformity, trauma, and other complex pathologies.

Collaborating with Sales, R&D, Supply Chain, and regional teams, you will develop surgeon engagement strategies, create messaging, and lead cross-functional initiatives to accelerate adoption and growth globally.