Global Growth Marketing Director, IVD & Diagnostics

Waters Corporation; Milford (MA); On-site; USD 195,000 - 325,000; Full time

Job summary

Waters Corporation is seeking a Senior Director, Global Growth Marketing to define and execute a unified global brand strategy for Waters Advanced Diagnostics (ADx). This executive will drive demand generation, digital commerce, and cross-functional alignment across regions and segments to deliver measurable revenue growth.

The role requires a data-driven marketing executive with extensive experience leading global teams, launching integrated campaigns, and managing multimillion-dollar budgets.

Qualifications

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• 10-15+ years of progressive B2B marketing leadership with revenue responsibility.
• IVD diagnostics industry marketing experience preferred.
• Proven success leading large, global, matrixed teams and campaigns.
• Experience managing multimillion-dollar marketing budgets (~$10M).
• CRM and marketing tech expertise including Salesforce and Marketo; analytics tools.

Responsibilities

• Position Waters ADx as an innovative IVD leader with global positioning.
• Lead portfolio and solution marketing for automation and informatics solutions.
• Establish global disease-state leadership across key market areas.
• Deliver unified global events and customer engagement with branding consistency.
• Accelerate digital demand generation through integrated channels including LinkedIn.
• Lead Waters-BD integration and brand launch across ADx and Waters Enterprise.
• Advance near-term digital commerce opportunities and ROI-driven initiatives.
• Strengthen marketing capabilities and operating model for ADx and legacy units.

Skills

Executive presence

Global marketing leadership

Data-driven decision-making

Campaign management

Education

Bachelor’s degree in marketing or related field

MBA preferred

Tools

Salesforce

Marketo

Job description

Waters Corporation is seeking a Senior Director, Global Growth Marketing to define and execute a unified global brand strategy for Waters Advanced Diagnostics (ADx). This executive will drive demand generation, digital commerce, and cross-functional alignment across regions and segments to deliver measurable revenue growth.

The role requires a data-driven marketing executive with extensive experience leading global teams, launching integrated campaigns, and managing multimillion-dollar budgets.