Growth Marketing Lead, IDAST Diagnostics

BD; Glencoe (MD); Presencial; USD 105.000 - 168.000; Jornada completa

Descripción de la vacante

Waters Corporation is seeking a Senior Marketing Manager to support the IDAST portfolio in the United States. You will execute marketing strategies, support product launches, and collaborate with commercial, global marketing, and cross-functional teams to drive adoption of IDAST solutions, including the BD Phoenix Automated Microbiology System.

The ideal candidate will combine strong marketing fundamentals with healthcare and diagnostics passion, translating customer insights into programs that

Formación

• Bachelor’s degree in Marketing, Business, Life Sciences, Microbiology, or related field.
• Minimum of 5 years in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
• Experience developing value propositions, messaging, and positioning.
• Experience engaging with customers through visits, industry conferences, and professional meetings to gather insights and growth opportunities.
• Experience in pricing and commercial strategy development and execution.

Responsabilidades

• Develop and execute annual marketing plans for the US IDAST portfolio.
• Drive market adoption and commercial success of the IDAST portfolio.
• Develop pricing and commercial strategies that drive market adoption, profitability, and growth.
• Create value propositions, messaging, and positioning tailored to laboratory and healthcare customers.
• Collaborate with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, and Customer Service to align objectives.

Conocimientos

Customer focus

Project management

Communication

Analytical thinking

Educación

Bachelor’s degree

Descripción del empleo

Waters Corporation is seeking a Senior Marketing Manager to support the IDAST portfolio in the United States. You will execute marketing strategies, support product launches, and collaborate with commercial, global marketing, and cross-functional teams to drive adoption of IDAST solutions, including the BD Phoenix Automated Microbiology System.

The ideal candidate will combine strong marketing fundamentals with healthcare and diagnostics passion, translating customer insights into programs that