Global Growth Leader: Lifecycle & Performance Marketing

Taptap Send; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Taptap Send is seeking a Head of Central Growth to own measurement, testing, and spend across performance marketing and lifecycle engagement. You will orchestrate Email, Push, SMS, In-app, and WhatsApp campaigns, partnering with Product and Data teams to drive scalable growth.

A lean, high-impact squad will support you as the business scales globally. You will lead an experimentation-driven program, optimize CAC and ROAS, and champion the customer journey from activation to loyalty, leveraging

Qualifications

• 10+ years in growth, performance marketing, lifecycle/CRM at a consumer mobile app, fintech, or high-growth B2C company.
• Strong analytical instincts and comfort owning spend and measurement decisions with real dollars behind them.
• Zero-to-one building experience plus experience at scale in a more mature environment.
• AI-native approach: actively using AI across strategy, segmentation, and execution.

Responsibilities

• Own how we measure and allocate performance marketing spend across channels, markets, and corridors.
• Own global lifecycle marketing strategy across activation, onboarding, engagement, retention, and win-back.
• Design, build, and iterate multi-channel lifecycle campaigns (Email, Push, SMS, In-app, WhatsApp).
• Run a rigorous experimentation program: A/B tests, multivariate tests, holdouts, incrementality reads.
• Manage full funnel metrics: CAC, payback, ROAS, and retention/LTV.
• Collaborate with Data to build segmentation and attribution models.
• Define MarTech/AdTech roadmap and integrations to scalable stack.
• Leverage AI tools to move faster and raise sophistication.
• Advocate for customers in briefs, tests, and spend decisions.

Skills

Growth strategy

Performance marketing

Lifecycle marketing

Experimentation

Data-driven decisions

Cross-functional leadership

AI-native approach

Resource allocation

Tools

Braze

Iterable

Klaviyo

Branch

AppsFlyer

Adjust

Job description

Taptap Send is seeking a Head of Central Growth to own measurement, testing, and spend across performance marketing and lifecycle engagement. You will orchestrate Email, Push, SMS, In-app, and WhatsApp campaigns, partnering with Product and Data teams to drive scalable growth.

A lean, high-impact squad will support you as the business scales globally. You will lead an experimentation-driven program, optimize CAC and ROAS, and champion the customer journey from activation to loyalty, leveraging