CRM & Lifecycle Growth Lead

Openkrill; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Top-market compensation

Equity for everyone

Yearly offsite

AI learning time

Job summary

Joko is seeking a CRM & Lifecycle Manager to design and run lifecycle programs across in-app, push, and email. You will lead end-to-end CRM strategy within the Growth team, collaborating with Product, Data, and Brand to drive activation and retention.

You will own onboarding journeys, retention and referral programs, and cross-channel journeys that maximize LTV. A/B testing and AI-powered optimization will be core to everyday decisions.

Qualifications

• 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app.
• Owned lifecycle programs end-to-end, not just individual components.
• Hands-on with modern CRM platforms (Braze, Iterable, Customer.io or similar). Deliverability, segmentation, templates, orchestration.

Responsibilities

• Design and run lifecycle programs that turn new signups into engaged, loyal users.
• Own end-to-end CRM strategy across in-app, push, and email.
• Build retention, referral, and activation programs to raise LTV.
• Run continuous A/B testing to improve flows and activation.
• Leverage AI to automate segmentation, copy iterations, and reporting.

Skills

CRM

Lifecycle marketing

Braze

Iterable

Customer.io

A/B testing

AI in marketing

French (native)

English (fluent)

Data-driven

Tools

Braze

Iterable

Customer.io

Job description

Joko is seeking a CRM & Lifecycle Manager to design and run lifecycle programs across in-app, push, and email. You will lead end-to-end CRM strategy within the Growth team, collaborating with Product, Data, and Brand to drive activation and retention.

You will own onboarding journeys, retention and referral programs, and cross-channel journeys that maximize LTV. A/B testing and AI-powered optimization will be core to everyday decisions.