Head of Central Growth

Flourish Ventures; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

Flourish Ventures is seeking a Head of Central Growth to own measurement, testing, and spend across performance marketing and the full user lifecycle for our global fintech platform. This is a small, high-leverage team of 3–4 people responsible for multibillion-dollar monthly volume and millions of monthly active users, requiring a rigorous, data-driven approach.

You’ll lead omni-channel campaigns (Email, Push, SMS, In-app, WhatsApp) and collaborate with Product, Data, and external partners as

Qualifications

• 8+ years in growth, performance marketing, lifecycle/CRM, or analytical disciplines at a consumer mobile app, fintech, or high-growth B2C company.
• A track record of improving growth or lifecycle metrics with measurement discipline and experiments.
• Data-driven decision making with real dollars behind spend and decisions.
• Experience working with global, cross-functional, and cross-cultural teams.
• Ability to operate as a player-coach on a lean team and coordinate external partners.
• AI-native mindset applied to strategy, segmentation, and execution.
• Genuine curiosity about customers, especially immigrants and their lives.

Responsibilities

• Measure and allocate performance marketing spend across channels, markets, and corridors with a rigorous, testable view.
• Own the global lifecycle marketing strategy from activation to win-back.
• Design, build, and iterate multi-channel lifecycle campaigns across Email, Push, SMS, In-app, and WhatsApp.
• Run a rigorous experimentation program including A/B tests and multivariate tests.
• Track CAC, payback, ROAS and lifecycle KPIs alongside retention and LTV.
• Collaborate with Data to build segmentation and attribution models for right-message spend.
• Define the MarTech/AdTech roadmap and ensure scalable integrations, including AI tooling.

Skills

Growth strategy

Experimentation

Measurement discipline

Global collaboration

Data-driven decisions

Team leadership

AI-native approach

Customer empathy

Tools

Braze

Iterable

Klaviyo

Job description

About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.

Here’s a little more:

• Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)

• Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more

• Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission

• Truly global team - 250+ people, 50+ nationalities, 50+ languages

• Guided by our values - ownership, impact, humility, and heart - in deed, not just word

THE ROLE

We're looking for a Head of Central Growth to own how we measure, test, and spend against growth, across both performance marketing and the full lifecycle of our users, from first send to loyal advocate. This is a small, high-leverage team: 3-4 people responsible for a multibillion-dollar monthly transaction volume and millions of monthly active users.

This role is defined less by channel and more by rigor. You'll obsessively measure what's working across acquisition spend and lifecycle engagement, run the experiments that tell us why, and reallocate resources accordingly. You don't need to come from a marketing background (plenty of strong candidates won't), but you do need to be a sharp, structured experimenter who makes decisions based on facts, not instinct.

You'll own performance marketing measurement and spend allocation, and every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp. You'll serve as the connective tissue between Product, Data, and Growth. You won't be doing this entirely alone: you'll have access to external agencies and contractors where needed, and as we scale you'll have the opportunity to grow a team around you.

WHAT YOU'LL DO

• Measuring and driving performance: Own how we measure and allocate performance marketing spend across channels, markets, and corridors, with a rigorous, testable view of what's driving efficient growth.

• Lifecycle ownership: Own the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.

• Omni-channel ownership: Design, build, and iterate multi-channel lifecycle campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets.

• Relentlessly experiment: Run a rigorous experimentation program across both acquisition and lifecycle: A/B tests, multivariate tests, holdout groups, incrementality reads on spend. You live and die by results.

• Instrument and obsess over the full funnel: CAC, payback, ROAS, and spend efficiency alongside lifecycle KPIs like open/click/conversion rates, retention, and LTV.

• Leveraging data: Work with Data to build segmentation and attribution models that get the right message, and the right spend, to the right person at the right moment.

• Define the MarTech/AdTech roadmap: evaluate tools, own integrations, and ensure the stack scales with the business.

• AI tooling: Leverage AI tools natively across measurement, segmentation, content, and execution to move faster and operate at a higher level of sophistication.

• Champion the customer: Be a vocal advocate for the customer inside the company, bringing user empathy into every brief, test, and spend decision.

WHAT WE'RE LOOKING FOR

• Relevant experience: 8+ years in growth, performance marketing, lifecycle/CRM, or a highly analytical discipline (consulting, banking, or data/analytics roles are all fair game) at a consumer mobile app, fintech, or high-growth B2C company. A marketing background helps but isn't required; what matters is being a rigorous, quantitative problem-solver.

• Growth and scaling expertise: A track record of improving growth or lifecycle metrics with real measurement discipline. You can speak concretely about experiments you ran, spend decisions you made, and the results you drove.

• Data driven decision making: Strong analytical instincts and comfort owning spend and measurement decisions with real dollars behind them. You make decisions based on evidence, not instinct.

• Zero-to-one building: Has seen zero-to-one (you know how to build something from scratch) and has also worked somewhere more mature (you know what good looks like at scale).

• AI-native approach: you use AI tools actively and fluently across strategy, segmentation, and execution, not as a novelty but as a core part of how you work.

• Global remit: Experience working effectively with global, cross-functional, and cross-cultural teams, building relationships and driving alignment across time zones and functions.

• A player-coach mentality: energized by doing the work yourself on a lean team, and equally comfortable briefing in external partners, agencies, or contractors to extend your capacity.

• Genuine curiosity about our customers: Many are immigrants sending money home to family, and understanding their lives makes your work better.

NICE TO HAVE

• Consulting or investment banking background: the high-energy, high-output environment translates well here.

• Channel expertise is a plus, not a gate: experience with a major ESP/CRM (Braze, Iterable, Klaviyo) and/or paid media platforms is helpful but secondary to being a strong experimenter.

• Experience in international markets or with multilingual programs.

• Familiarity with mobile attribution and deep-linking (Branch, AppsFlyer, Adjust).

• Background in financial services or regulated industries.

• Experience building a growth or lifecycle function from the ground up, not just inheriting one.

Taptap Values

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.