Global Growth & Lifecycle Lead

Flourish Ventures; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

Flourish Ventures is seeking a Head of Central Growth to own measurement, testing, and spend across performance marketing and the full user lifecycle for our global fintech platform. This is a small, high-leverage team of 3–4 people responsible for multibillion-dollar monthly volume and millions of monthly active users, requiring a rigorous, data-driven approach.

You’ll lead omni-channel campaigns (Email, Push, SMS, In-app, WhatsApp) and collaborate with Product, Data, and external partners as

Qualifications

• 8+ years in growth, performance marketing, lifecycle/CRM, or analytical disciplines at a consumer mobile app, fintech, or high-growth B2C company.
• A track record of improving growth or lifecycle metrics with measurement discipline and experiments.
• Data-driven decision making with real dollars behind spend and decisions.
• Experience working with global, cross-functional, and cross-cultural teams.
• Ability to operate as a player-coach on a lean team and coordinate external partners.
• AI-native mindset applied to strategy, segmentation, and execution.
• Genuine curiosity about customers, especially immigrants and their lives.

Responsibilities

• Measure and allocate performance marketing spend across channels, markets, and corridors with a rigorous, testable view.
• Own the global lifecycle marketing strategy from activation to win-back.
• Design, build, and iterate multi-channel lifecycle campaigns across Email, Push, SMS, In-app, and WhatsApp.
• Run a rigorous experimentation program including A/B tests and multivariate tests.
• Track CAC, payback, ROAS and lifecycle KPIs alongside retention and LTV.
• Collaborate with Data to build segmentation and attribution models for right-message spend.
• Define the MarTech/AdTech roadmap and ensure scalable integrations, including AI tooling.

Skills

Growth strategy

Experimentation

Measurement discipline

Global collaboration

Data-driven decisions

Team leadership

AI-native approach

Customer empathy

Tools

Braze

Iterable

Klaviyo

Job description

Flourish Ventures is seeking a Head of Central Growth to own measurement, testing, and spend across performance marketing and the full user lifecycle for our global fintech platform. This is a small, high-leverage team of 3–4 people responsible for multibillion-dollar monthly volume and millions of monthly active users, requiring a rigorous, data-driven approach.

You’ll lead omni-channel campaigns (Email, Push, SMS, In-app, WhatsApp) and collaborate with Product, Data, and external partners as