Global Government Marketing Lead - Cloud & AI

Amazon Web Services (AWS); Arlington (VA); On-site; USD 156,000 - 211,000; Full time

Job summary

AWS Marketing is seeking a seasoned Head of Global Government Marketing in Arlington, VA to lead a global government marketing team and shape top‑level messaging for government customers. You will drive account‑based programs, executive engagement, and industry campaigns, aligning AWS services and AI solutions with public sector needs.

You will partner with business leaders to develop differentiated value propositions, deliver world‑class content, and scale success across channels, events, and

Qualifications

• 10+ years in B2G marketing with at least 5 years in people management.
• Experience marketing to government/public sector organizations.
• Experience with ABM programs, including 1:1 and 1:few campaigns.

Responsibilities

• Lead the global government industry marketing team.
• Develop differentiated value propositions and narratives for government.
• Drive storytelling and campaigns through industry channels and campaigns.
• Use market insights to shape go-to-market and industry marketing approach.
• Lead ABM campaigns (1:1, 1:few) aligned with global frameworks.
• Develop account-specific messaging and campaigns for customers.
• Build executive engagement programs and tailored experiences.
• Collaborate with AWS Industry Marketing and stakeholders.

Skills

Go-to-market

People management

Govt marketing

ABM campaigns

Executive engagement

Education

Bachelor's degree in marketing/related field

Master's degree or MBA

Job description

AWS Marketing is seeking a seasoned Head of Global Government Marketing in Arlington, VA to lead a global government marketing team and shape top‑level messaging for government customers. You will drive account‑based programs, executive engagement, and industry campaigns, aligning AWS services and AI solutions with public sector needs.

You will partner with business leaders to develop differentiated value propositions, deliver world‑class content, and scale success across channels, events, and