Global Gov & Education Marketing Leader

Amazon Web Services (AWS); Arlington (VA); Presencial; USD 156 000 - 211 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

RSUs

401(k) matching

Paid time off

Parental leave

Comprehensive benefits

Resumo da oferta

Amazon Web Services, Inc. seeks a technically minded, results-oriented Head of State & Local Government & Global Education Marketing to lead and execute our global go-to-market strategy for government and education customers.

You will head a global team, shaping differentiated value propositions and industry narratives that align AWS services with customer needs across SLED segments. You will drive account-based marketing programs, deliver compelling industry content and storytelling, and

Qualificações

• Experience developing detailed go to market plans.
• Bachelor's degree in marketing, communications, business, or equivalent.
• 10+ years of experience in B2B marketing, with at least 5 years in a people management role leading teams of 5+.
• Experience marketing to government or public sector organizations (state/local government, education, or adjacent regulated industries).
• Experience with account-based marketing (ABM) programs, including 1:1 and 1:few campaign design and execution.

Responsabilidades

• Lead, inspire and oversee the global state & local government and education industry marketing team.
• Develop compelling and differentiated value propositions and narratives that bring together AWS industry expertise, services and solutions for state & local government and education.
• Drive product and customer stories with excellence through the industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders.
• Use market insights and competitive analysis to shape our product, sales, go-to-market, and industry marketing approach.
• Lead a team of account-based marketers who design and execute ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact.
• Develop account-specific messaging, content, and campaigns that translate AWS cloud and AI capabilities into relevant value propositions for specific customers.
• Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision-makers.
• Build and maintain relationships with executives, customers and industry analysts.
• Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall public sector go-to-market strategy.

Conhecimentos

Go-to-market plans

ABM campaigns

Public sector marketing

People management

Executive communications

Formação académica

Bachelor's degree in marketing, communications, business, or equivalent

Master's degree in marketing, communications, business, or MBA

Descrição da oferta de emprego

Amazon Web Services, Inc. seeks a technically minded, results-oriented Head of State & Local Government & Global Education Marketing to lead and execute our global go-to-market strategy for government and education customers.

You will head a global team, shaping differentiated value propositions and industry narratives that align AWS services with customer needs across SLED segments. You will drive account-based marketing programs, deliver compelling industry content and storytelling, and