Global Franchise & Wholesale Activation Lead

GNC; Pittsburgh (Allegheny County); Hybrid; USD 130,000 - 170,000; Full time

Job summary

GNC in Pittsburgh is seeking an experienced Manager, Global Franchise & Wholesale Commercial Planning and Activation to translate commercial priorities into coordinated execution across international and US channels. You will drive launches, partner activations, and market execution with cross‑functional teams.

The role demands leading calendars, trackers, and scorecards, ensuring activation readiness, and delivering insightful post‑activation learnings to improve business outcomes.

Qualifications

• Bachelor’s degree or equivalent in business-related field.
• MBA or equivalent advanced degree preferred.
• 8+ years in marketing, commercial planning, merchandising, or related field.

Responsibilities

• Own integrated commercial calendars, trackers, and launch milestones.
• Translate merchandising, marketing, innovation, and commercial strategies into coordinated execution plans.
• Coordinate activation readiness, samples, materials, and calendars across global franchise and wholesale initiatives.
• Own activation tracking and scorecards to show impact and execution quality.
• Collaborate with cross-functional teams across Merchandising, Marketing, Finance, Analytics, and Operations.
• Prepare agendas, pre-reads, and meeting materials for cross-functional reviews.

Skills

Leadership

Cross-functional collaboration

Project management

Analytical thinking

Communication

Stakeholder management

Education

Bachelor’s Degree in Business, Marketing, Merchandising, Sales, or related field

MBA or Master’s degree preferred

Tools

MS Office

Excel

PowerPoint

Outlook

Job description

GNC in Pittsburgh is seeking an experienced Manager, Global Franchise & Wholesale Commercial Planning and Activation to translate commercial priorities into coordinated execution across international and US channels. You will drive launches, partner activations, and market execution with cross‑functional teams.

The role demands leading calendars, trackers, and scorecards, ensuring activation readiness, and delivering insightful post‑activation learnings to improve business outcomes.