Global Field & Events Marketing Director

GC AI; San Mateo (CA); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Retirement Plan

Parental Leave

Continual Development

In-Office Meals

Paid Time Off

Company Holidays

Home Office Setup

Phone Reimbursement

Relocation Support

Job summary

GC AI is hiring a Director of Field and Event Marketing to turn events into a scalable pipeline engine for a fast-growing sales team. You’ll own every event and field program, from executive dinners to multi-day conference sponsorships, and build a field marketing team aligned with sales leadership across Strategic, Enterprise, and the new EMEA team in London.

You’ll report to the CMO and collaborate daily with the CRO, sales, and demand-gen teams to turn target accounts into engaged attendees

Qualifications

• 10+ years in B2B field or event marketing, including 3+ years leading a team
• A record of owning event and field pipeline, with the numbers to show it
• Experience running a large events portfolio on a seven-figure budget
• At home in the pipeline review, with AEs pulling you into their biggest deals
• Operational rigor across vendors, contracts, budgets, and on-site execution
• Hands-on with HubSpot, attribution, and event ROI dashboards
• High-growth startup experience and comfort with frequent travel

Responsibilities

• Own event- and field-sourced pipeline, rolling up to marketing's number with Demand Generation
• Report weekly on meetings booked, pipeline created, and cost per qualified opportunity
• Own the event roadmap: GC AI Summit, sponsored conferences, executive forums, and dinners
• Design the details that make an event memorable, like the room, the guest list, the conversation, and the follow-up, and measure what people do afterward
• Score every event on audience fit and pipeline potential, and put budget behind what produces meetings
• Run every major event as an integrated campaign, from the target list and ICP definition through pre-event promotion, event strategy and execution, to post-event follow-up and measurement.
• Pair a field marketer with each sales leader across Strategic, Enterprise, and geographic mapping
• Run executive dinners and roundtables anchored on target accounts, each with an AE owner
• Launch our field program internationally
• Hold every event to pre-booked AE meetings and 24-hour follow-up
• Hire and lead a team of field marketers and event managers, plus agencies and vendors

Skills

B2B field marketing

Team leadership

Pipeline ownership

Event marketing

Budget management

Vendor management

Travel readiness

Tools

HubSpot

Marketing analytics tools

Job description

GC AI is hiring a Director of Field and Event Marketing to turn events into a scalable pipeline engine for a fast-growing sales team. You’ll own every event and field program, from executive dinners to multi-day conference sponsorships, and build a field marketing team aligned with sales leadership across Strategic, Enterprise, and the new EMEA team in London.

You’ll report to the CMO and collaborate daily with the CRO, sales, and demand-gen teams to turn target accounts into engaged attendees