Global Field Marketing Lead - Events, ABM & Pipeline

Gitbook; United States; À distance; USD 140 000 - 210 000; Plein temps

Résumé du poste

GitBook is seeking a senior marketer to own global field and event marketing initiatives. The role focuses on ROI-driven programs, from industry tradeshows to community events, with a startup-like ownership mindset.

You will coordinate cross-functionally with Sales, Marketing, and DevRel to build pipeline and accelerate follow-up efficiency. You’ll manage large-scale events, online webinars, and hosted formats, while defining tiered event strategies to maximize account coverage and growth.

Qualifications

• 7-10 years in B2B SaaS marketing.
• ROI mindset with budget accountability.
• Experience running international events, especially in USA.
• Strong field and event marketing background.
• Proven pipeline and follow-up strategy.
• Ownership mindset and startup-like initiative.
• Comfort marketing to a technically oriented audience.

Responsabilités

• Own global events calendar from trade shows to conferences and run end-to-end.
• Design side-events around conferences and build guest lists with target accounts.
• Create GitBook-owned events: roadshows, summits, docs-focused meetups.
• Collaborate on community activation with DevRel: hackathons, sprints, events.
• Oversee online events: webinars, roundtables, livestreams with coordination.
• Define event tiering: spend bands, staffing, pre/post-event motion.
• Report on pipeline and conversion, not just attendance.
• Build follow-up SLAs with AEs to improve qualification.
• Act as ABM sparring partner for account-based plays.

Connaissances

B2B SaaS marketing

Event marketing

Pipeline management

Negotiation

Analytics

Cross-functional collaboration

Strategic thinking

Outils

HubSpot

CRM dashboards

Description du poste

GitBook is seeking a senior marketer to own global field and event marketing initiatives. The role focuses on ROI-driven programs, from industry tradeshows to community events, with a startup-like ownership mindset.

You will coordinate cross-functionally with Sales, Marketing, and DevRel to build pipeline and accelerate follow-up efficiency. You’ll manage large-scale events, online webinars, and hosted formats, while defining tiered event strategies to maximize account coverage and growth.