Global Events & Field Marketing Leader | Pipeline & ABM

Lightning AI; San Francisco (CA); Hybrid; USD 260,000 - 270,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

Meaningful Equity

401(k) & Pension

Unlimited PTO & holidays

Company Winter Break

Parental Leave

Professional Development

Wellness stipend

Sabbatical after 4 years

Flexible Work Hybrid

In‑Office Meals

Job summary

Lightning AI is seeking a Head of Global Events and Field Marketing to lead a portfolio of strategic events and field initiatives. You will define the events strategy, align with GTM and product teams, and build scalable ABM programs across key accounts to drive engagement and pipeline.

This is a hands-on leadership role reporting to the CMO. You will partner with sales leadership to prioritize markets, craft integrated campaigns, and implement AI-driven experimentation for event optimization.

Qualifications

• 12+ years of experience in events and field marketing at high-growth tech companies.
• Deep understanding of complex B2B buying journeys, ABM, and sales-assisted conversion.
• Sales-aligned operator with experience partnering with executive sales leadership.
• A testing mindset and ability to turn learnings into repeatable programs, systems, and investments.
• Analytical and budget-management skills including attribution and pipeline modeling.
• Strong leadership and cross-functional collaboration with executive presence.

Responsibilities

• Own the marketing events strategy aligned to business goals, GTM and campaigns; identify conferences, 1P events, and field tactics.
• Lead collaboration with Field leadership to prioritize markets, accounts, and formats for pipeline impact.
• Partner with Product and Growth Marketing to align events with themes for multi-channel execution.
• Build scalable ABM motions across accounts, segments, and sales cycles; drive pipeline through events.
• Create and maintain standardized playbooks and documentation for the team.
• Establish AI-native automation and testing frameworks for various event types and activations.
• Hire, coach, and scale a team of event and field marketers with a culture of ownership.

Skills

12+ years events

ABM & field marketing

GEO go-to-market alignment

analytical & budget acumen

executive collaboration

cross-functional leadership

Job description

Lightning AI is seeking a Head of Global Events and Field Marketing to lead a portfolio of strategic events and field initiatives. You will define the events strategy, align with GTM and product teams, and build scalable ABM programs across key accounts to drive engagement and pipeline.

This is a hands-on leadership role reporting to the CMO. You will partner with sales leadership to prioritize markets, craft integrated campaigns, and implement AI-driven experimentation for event optimization.