Global Field & Channel Marketing Director

Ciena Corporation; Baltimore (MD); On-site; USD 157,900 - 252,200; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(K) with company matching

Employee Stock Purchase Program

Paid sick leave and vacation time

Job summary

A leading technology firm in Baltimore is seeking a Director of Field and Channel Marketing to oversee global marketing initiatives aimed at driving pipeline growth and enhancing customer engagement. The ideal candidate will have over a decade of experience in B2B marketing, a strong track record in telecommunications, and proven leadership abilities. This role includes developing marketing strategies, managing budgets, and collaborating closely with sales teams to ensure impactful marketing programs. Comprehensive benefits and competitive salary range are offered.

Qualifications

• 10+ years of experience in B2B field marketing, demand generation, or outbound marketing.
• 3+ years of experience leading and developing marketing teams.
• Demonstrated success in driving pipeline growth and revenue impact.

Responsibilities

• Develop and execute a global field & channel marketing strategy.
• Partner with sales leadership to identify opportunities and accelerate pipeline progression.
• Plan and deliver integrated campaigns to drive demand and customer expansion.

Skills

B2B field marketing

Demand generation

Account-based marketing strategies

Telecommunications

Networking

Artificial intelligence software

Excellent communication skills

Education

Bachelor's degree in marketing, business, or a technical field

Master of Business Administration (MBA)

Tools

Salesforce

Marketo

Job description

A leading technology firm in Baltimore is seeking a Director of Field and Channel Marketing to oversee global marketing initiatives aimed at driving pipeline growth and enhancing customer engagement. The ideal candidate will have over a decade of experience in B2B marketing, a strong track record in telecommunications, and proven leadership abilities. This role includes developing marketing strategies, managing budgets, and collaborating closely with sales teams to ensure impactful marketing programs. Comprehensive benefits and competitive salary range are offered.