Global Experiential Marketing Lead & Events Strategy

GumGum; New York (NY); Híbrido; USD 151.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Employer-matched 401(k)

Bonus/commission/stock incentives

Wellness programs

Descripción de la vacante

GumGum is seeking a Senior Manager, Experiential Marketing & Events in New York. Lead global event strategy, manage budgets, and drive brand experiences that connect with audiences in meaningful ways.

You will own flagship activations (CES, Cannes, POSSIBLE) and regional events, overseeing production, logistics, content capture, and post-event reporting while partnering with Sales, Brand, and Leadership to ensure revenue impact and brand alignment.

Formación

• 8–10 years of event and experiential marketing experience, preferably in adtech or media environments.
• Bachelor's degree in marketing, communications, business, or related field.
• Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability.
• Technical proficiency with marketing and management tools such as Salesforce, Splash, Monday.com, and content capture platforms.
• Demonstrated skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting.
• Ability to travel domestically and internationally for major events (e.g., CES, Cannes, POSSIBLE).
• Exceptional communication and cross-functional leadership skills with an agile, high-ownership mindset.

Responsabilidades

• Own the end-to-end global experiential marketing and events strategy, including roadmaps and budget.
• Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across NA/EMEA.
• Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts.
• Coach and develop a direct report while building and managing a global network of agencies and partners.
• Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.
• Track and report event performance and ROI using Salesforce, dashboards, and post-mortem updates.
• Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Leadership to align goals.

Conocimientos

Event marketing experience

Cross-functional leadership

Educación

Bachelor's degree in marketing/communications/business

Herramientas

Salesforce

Splash

Monday.com

Descripción del empleo

GumGum is seeking a Senior Manager, Experiential Marketing & Events in New York. Lead global event strategy, manage budgets, and drive brand experiences that connect with audiences in meaningful ways.

You will own flagship activations (CES, Cannes, POSSIBLE) and regional events, overseeing production, logistics, content capture, and post-event reporting while partnering with Sales, Brand, and Leadership to ensure revenue impact and brand alignment.