Senior Manager, Experiential Marketing & Events

GumGum; Newark (NJ); On-site; USD 151,000 - 180,000; Full time

Benefits offered by this job

401(k) retirement plan

Job summary

GumGum is seeking a Senior Manager, Experiential Marketing & Events to shape and execute its global experiential marketing strategy. You will drive end-to-end planning for major activations like POSSIBLE, CES, Cannes, and regional events across North America and EMEA, partnering with Sales, Brand, and Leadership to deliver immersive brand experiences.

The role emphasizes budget management, agency partnerships, and measuring ROI with Salesforce and dashboards, while traveling domestically and

Qualifications

• 8–10 years of event and experiential marketing experience, preferably in adtech or media environments.
• Bachelor's degree in marketing, communications, business, or a related field.
• Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability.

Responsibilities

• Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management.
• Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA.
• Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts.
• Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors.
• Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.
• Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates.
• Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals

Skills

Event marketing

Budgeting

Vendor management

Strategic planning

Brand storytelling

Cross-functional leadership

Salesforce

Splash

Monday.com

Content capture platforms

Education

Bachelor's degree in marketing, communications, business

Tools

Salesforce

Splash

Monday.com

Content capture platforms

Job description

Senior Manager, Experiential Marketing & Events

New York, United States

GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia.

Our principles guide our work every day and are as follows:

• Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners.
• Make it Happen: We have a bias for action and take ownership to deliver results.
• Always Innovate: We push boundaries with creativity and technology.
• Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive.

The Senior Manager, Experiential Marketing & Events shapes and executes GumGum’s global experiential marketing strategy to drive brand awareness, client engagement, and marketing-sourced revenue. Reporting to the VP of Marketing Strategy & Operations, this leader oversees end-to-end planning and execution for major tentpole activations—such as POSSIBLE, CES, and Cannes—alongside regional events, hosted activations, and sponsorships across North America and EMEA. The role requires managing event budgets, external agencies, and internal resources while partnering closely with Sales, Brand, Demand Gen, Communications, and Executive Leadership to deliver immersive brand experiences.

What You'll Achieve

• Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management.
• Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA.
• Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts.
• Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors.
• Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.
• Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates.
• Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals

Skills You'll Bring

• 8–10 years of event and experiential marketing experience, preferably in adtech or media environments.
• Bachelor's degree in marketing, communications, business, or a related field.
• Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability.
• Technical proficiency with marketing and management tools such as Salesforce, Splash, Monday.com, and content capture platforms.
• Demonstrated skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting.
• Ability to travel domestically and internationally for major events (e.g., CES, Cannes, POSSIBLE).
• Exceptional communication and cross-functional leadership skills with an agile, high-ownership mindset.

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from$151,000 - $179,500annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits .

Awards

• 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist
• 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform

We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in GumGum’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.