Global Experiential Marketing Lead

GumGum; Newark (NJ); On-site; USD 151,000 - 180,000; Full time

Benefits offered by this job

401(k) retirement plan

Job summary

GumGum is seeking a Senior Manager, Experiential Marketing & Events to shape and execute its global experiential marketing strategy. You will drive end-to-end planning for major activations like POSSIBLE, CES, Cannes, and regional events across North America and EMEA, partnering with Sales, Brand, and Leadership to deliver immersive brand experiences.

The role emphasizes budget management, agency partnerships, and measuring ROI with Salesforce and dashboards, while traveling domestically and

Qualifications

• 8–10 years of event and experiential marketing experience, preferably in adtech or media environments.
• Bachelor's degree in marketing, communications, business, or a related field.
• Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability.

Responsibilities

• Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management.
• Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA.
• Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts.
• Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors.
• Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.
• Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates.
• Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals

Skills

Event marketing

Budgeting

Vendor management

Strategic planning

Brand storytelling

Cross-functional leadership

Salesforce

Splash

Monday.com

Content capture platforms

Education

Bachelor's degree in marketing, communications, business

Tools

Salesforce

Splash

Monday.com

Content capture platforms

Job description

GumGum is seeking a Senior Manager, Experiential Marketing & Events to shape and execute its global experiential marketing strategy. You will drive end-to-end planning for major activations like POSSIBLE, CES, Cannes, and regional events across North America and EMEA, partnering with Sales, Brand, and Leadership to deliver immersive brand experiences.

The role emphasizes budget management, agency partnerships, and measuring ROI with Salesforce and dashboards, while traveling domestically and