Global Experiential Marketing Lead for B2B Events

TikTok; New York (NY); Vor Ort; USD 122.000 - 272.000; Vollzeit

Zusammenfassung

TikTok is seeking a Global Experiential Marketing Manager for GIMC GBM - GBS in New York. You will own end-to-end global tentpole programs, driving awareness, demand, and post-event impact, coordinating across channels, creative, sales, and leadership.

The role emphasizes strategic program leadership, brand experience, and scalable event production. The position leads planning, production, and post-event follow-up, with responsibility for budgets, vendor relationships, and process improvements

Qualifikationen

• Leadership experience in events/program management, owning large-scale global programs.
• Ability to manage budgets, vendor/agency management, executive relationships, on-site execution.
• Strong operational and organizational skills, with multi-workstream management.
• Growing strategic voice to shape upstream program strategy, not just execute a plan.
• Excellent cross-functional communication and stakeholder management.

Aufgaben

• Own the global tentpole programs end-to-end from planning to post-event measurement.
• Lead event planning, creative development, production, logistics, and attendee experience.
• Oversee production engine for the broader global events portfolio, including vendor management and budgets.
• Mentor and develop team members, fostering collaboration across functions.

Kenntnisse

Leadership in events/program mgmt

Budget & vendor management

Cross-functional collaboration

Strategic program planning

Communication & stakeholder mgmt

Jobbeschreibung

TikTok is seeking a Global Experiential Marketing Manager for GIMC GBM - GBS in New York. You will own end-to-end global tentpole programs, driving awareness, demand, and post-event impact, coordinating across channels, creative, sales, and leadership.

The role emphasizes strategic program leadership, brand experience, and scalable event production. The position leads planning, production, and post-event follow-up, with responsibility for budgets, vendor relationships, and process improvements