Global Event Marketing Leader: ROI-Driven Campaign Architect

Cyclomedia Deutschland GmbH.; Town of Middleton (WI); On-site; USD 110,000 - 150,000; Full time

Job summary

Cyclomedia is seeking a Senior Event Marketing Manager to lead our US event marketing program and act as the global owner for event marketing. You will optimize the US event portfolio, manage multi-channel campaigns, and drive pipeline with strong ROI focus.

You will also champion global process improvements, develop scalable toolkits for regional events, and align with Sales to maximize impact across our US, European, and global regions.

Qualifications

• 5-7+ years of experience in event marketing, field marketing, or a related B2B marketing role with a proven track record of strategic event management.
• Experience independently managing large-scale event budgets and driving high-ROI strategies.
• Demonstrated ability to own full-funnel event campaigns, bridging the gap between physical event logistics and digital pre/post-communications.
• A strategic mindset with the confidence to audit existing processes, push back on the business when necessary, and ensure alignment with lead generation and pipeline goals.
• Strong project management skills, with the ability to act as the central orchestrator for large-scale events involving multiple internal stakeholders.
• Experience enabling and aligning with B2B Sales teams, ideally creating scalable processes or toolkits for field teams.
• Strong attention to detail, follow-through, and financial awareness.
• Ability and willingness to travel 10% of the year to attend and support large tradeshows.

Responsibilities

• US Event Ownership & Campaign Management: Take ownership of the US event portfolio and budget. Optimize the calendar into a slim, targeted portfolio focused on measurable ROI.
• Full-Funnel Campaign Management: Own the full event campaign lifecycle—from pre- and post-event communications across multiple channels to drive invitations, secure pre-booked meetings, and generate pipeline.
• Program Leadership: Act as the primary program owner for major, high-stakes US events, keeping all stakeholders informed, energized, and organized throughout the planning process.
• Sales Alignment & Activation: Incentivize, activate, and guide the US Sales team before and during events to ensure they stay on track to achieve KPI targets.
• ROI & Closed-Loop Reporting: Define goals, manage lead follow-up, track pipeline impact, and make data-driven recommendations for future budget allocation.
• Logistics & Execution: Manage the full logistical lifecycle of US events, including vendor relationships, venue coordination, booth logistics, and onsite execution.
• Global Discipline Ownership & Process Improvement: Global Event Expert: advise regional teams and share best practices to lift capabilities.
• Scalable Toolkits: Empower the global Sales organization to attend local/regional events with standard, self-serve attendance kits.

Skills

Event marketing

Budget management

Campaign management

Sales alignment

ROI analysis

Project management

Cross-functional collaboration

Travel readiness

Job description

Cyclomedia is seeking a Senior Event Marketing Manager to lead our US event marketing program and act as the global owner for event marketing. You will optimize the US event portfolio, manage multi-channel campaigns, and drive pipeline with strong ROI focus.

You will also champion global process improvements, develop scalable toolkits for regional events, and align with Sales to maximize impact across our US, European, and global regions.