Director of Events & Webinars - Revenue Growth

EnableComp; Franklin (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

EnableComp is seeking a Director of Events to lead and optimize integrated go-to-market programs across events, tradeshows, webinars, and thought leadership.

You will own strategy, planning, and ROI reporting, partnering with sales, product marketing, and agencies to drive pipeline and revenue growth. This senior role requires strong leadership, a track record of managing multi-event portfolios, and travel for large-scale shows.

Qualifications

• Bachelor's degree in Marketing, Communications, or related discipline.
• 10+ years of B2B marketing experience with ownership of event and webinar programs.
• Healthcare or RCM experience strongly preferred.

Responsibilities

• Own event and tradeshow strategy and execution across industry events and EC-hosted and corporate-owned events.
• Build and manage the annual events portfolio and budget with ROI framework.
• Create immersive experiences that reinforce EnableComp's brand and mission and give sales, product, client engagement, and operations teams space to build strong client relationships.
• Design customer-facing programs such as executive roundtables, client hospitality, and advisory sessions at events.
• Elevate pre-, during-, and post-event communication to capitalize on nurture opportunities and build the sales pipeline.
• Own the EC-hosted webinar program on Zoom Webinar, from editorial calendar and topic selection through promotion, registration, run-of-show, live delivery, and on-demand repurposing.
• Partner with EnableComp subject matter experts, clients, and sales to build webinars that influence demand generation and brand awareness.
• Produce regular, consistent analysis of all event and webinar activity through reports and dashboards to achieve Marketing KPIs.

Skills

Event management

Cross-functional collaboration

Marketing strategy

Lead generation

Education

Bachelor's degree in Marketing, Communications, or related

Tools

HubSpot

Salesforce

Zoom Webinar

Registration platforms

Job description

EnableComp is seeking a Director of Events to lead and optimize integrated go-to-market programs across events, tradeshows, webinars, and thought leadership.

You will own strategy, planning, and ROI reporting, partnering with sales, product marketing, and agencies to drive pipeline and revenue growth. This senior role requires strong leadership, a track record of managing multi-event portfolios, and travel for large-scale shows.