Global Head of Events & Experiential Growth

Smartly; Chicago, New York (IL, NY); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

PTO 5 weeks

Holidays

Healthcare

401K with match

Equity grants

Wellness reimbursement

Volunteer time off

Job summary

Smartly is seeking a strategic, commercially-minded Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. This role is a core commercial growth driver and brand steward, reporting to marketing leadership and guiding teams in New York and London.

The Senior Director will design, execute, and scale tier-1 industry summits, CABs, and regional activations, while overseeing employer brand experiences and workplace events globally.

Qualifications

• 8–12+ years of progressive B2B SaaS event marketing leadership.
• Experience managing multi-million-dollar global event budgets.
• Proven ability to drive quantifiable sales pipeline (SALs, SQLs).
• Experience managing international hubs (US and EMEA) and agency partners.

Responsibilities

• Drive global event strategy and revenue growth through event-influenced pipelines.
• Lead flagship activations and regional executive forums with cross-functional teams.
• Oversee agency governance and vendor management for experiential programs.
• Align events with product marketing, sales, and RevOps across the organization.
• Lead Customer Advisory Board (CAB) leadership and program execution.
• Embed product education and customer case studies into event programming.

Skills

Event marketing leadership

Global budgeting

Sales pipeline drive

CRM/Marketo knowledge

RevOps collaboration

Team leadership (US & EMEA)

Tools

Marketo

Salesforce

Job description

Smartly is seeking a strategic, commercially-minded Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. This role is a core commercial growth driver and brand steward, reporting to marketing leadership and guiding teams in New York and London.

The Senior Director will design, execute, and scale tier-1 industry summits, CABs, and regional activations, while overseeing employer brand experiences and workplace events globally.