Product Ops Lead: Brand Certification & GTM

TikTok; Seattle (WA); On-site; USD 120,000 - 198,000; Full time

Job summary

TikTok is seeking a strategic Product Operations Manager to lead the U.S. TikTok Shop (TTS) certification programs. You will bridge global strategy with execution, defining what a quality merchant looks like and ensuring U.S. partners meet those standards.

Responsibilities include market insight, standard setting for merchant vetting, GTM rollout, and ecosystem optimization, collaborating with Product and Strategy teams to build trust and a secure platform ecosystem.

Qualifications

• 3+ years of experience in strategy operations or related field.
• Bachelor's degree or equivalent experience.
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
• Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance.

Responsibilities

• Market Insight & Strategy: Conduct deep-dive research into the U.S. consumer and merchant landscape. Identify certification needs and establish a robust NPS feedback loop to drive continuous optimization.
• Standard Setting: Define and refine the "TTS Top-Tier Store" criteria, focusing on brand influence and authorization. Translate these high-level visions into actionable rules for merchant vetting and evaluation.
• GTM Execution & Advocacy: Lead the rollout of GTM rules across various industry categories. Act as the primary advocate for these standards, ensuring both internal teams and external merchants fully understand and successfully complete the certification process.
• Ecosystem Optimization: Analyze the effectiveness of merchant certifications and user feedback. Partner closely with Product and Strategy teams to iterate on rules that build consumer trust and foster a secure platform ecosystem.

Skills

Strategy operations

Project management

Data-driven decisions

Stakeholder management

Education

Bachelor's degree

Job description

TikTok is seeking a strategic Product Operations Manager to lead the U.S. TikTok Shop (TTS) certification programs. You will bridge global strategy with execution, defining what a quality merchant looks like and ensuring U.S. partners meet those standards.

Responsibilities include market insight, standard setting for merchant vetting, GTM rollout, and ecosystem optimization, collaborating with Product and Strategy teams to build trust and a secure platform ecosystem.