Global Website & UX Strategy Lead

TikTok

New York (NY)

On-site

USD 97,000 - 220,000

Full time

14 days+

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Job summary

TikTok is seeking a Website & User Experience (UX) Strategist for Global Business Marketing to shape and optimize the TikTok for Business website ecosystem. This role drives customer education, product discovery, and conversion for advertisers, agencies, and partners, collaborating with product, marketing, design, and engineering teams to ensure scalable, accessible web experiences.

The candidate will translate research into actionable recommendations, define information architecture, optimize

Qualifications

5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.
Strong understanding of UX principles, customer journeys, content strategy, and conversion-focused web experiences.
Experience managing complex website ecosystems and driving the strategy, optimization, and evolution of customer-facing digital experiences.
Demonstrated ability to balance customer needs, business objectives, and technical constraints when developing website strategies and experience recommendations.
Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility standards, localization best practices, and conversion optimization.
Experience using Figma and other UX design tools to create wireframes, user flows, prototypes, and experience concepts.

Responsibilities

Develop and execute website UX strategies that support customer needs and business objectives.
Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.
Partner with Product, Marketing, Design, and Engineering teams to define experience goals, requirements, success metrics, and implementation priorities.
Translate customer insights and business objectives into scalable web solutions while balancing user experience, technical feasibility, and business impact.