Global Digital Marketing Director - Multichannel Growth

TheTalentos; Washington (District of Columbia); On-site; USD 150,000 - 230,000; Full time

Job summary

TheTalentos in Washington, DC seeks a Global Head of Digital Marketing to lead international student acquisition and lead generation. You will shape digital strategy, oversee content, social, email, SEO, and alignment with growth goals.

You will build and mentor a global digital marketing team, collaborate with in-house and agency partners, and balance creative ideas with data-driven decision making to optimize CAC and conversion across channels.

Qualifications

• Bachelor's degree in Marketing or quantitative field.
• 10+ years of work experience as a digital marketing leader in FinTech e-commerce.
• Experience leading and mentoring a team of marketing experts (B2B and B2C).
• Excellent project management and organizational skills.
• Prior US and Canada experience preferred.
• Fluency in CRM software and data analytics; tech native with robust marketing tools.

Responsibilities

• Setting our digital strategy and managing our global digital marketing team.
• Creating, managing, and optimizing multi-channel acquisition campaigns to raise awareness and drive traffic.
• Setting, analyzing, and monitoring channel goals, and adjusting strategy to drive applications.
• Using data, analytics, and insights to improve campaigns and CAC targets.
• Ensuring a strong and consistent brand message across events, email, web pages, and promos.
• Rolling up your sleeves to personally create, design, or run key marketing initiatives.

Skills

Digital marketing leadership

Team leadership

CRM software proficiency

Data analytics

Multi-channel marketing

US & Canada experience

B2B & B2C marketing

Education

Bachelor's degree in Marketing or quantitative field

Advanced degree

Job description

TheTalentos in Washington, DC seeks a Global Head of Digital Marketing to lead international student acquisition and lead generation. You will shape digital strategy, oversee content, social, email, SEO, and alignment with growth goals.

You will build and mentor a global digital marketing team, collaborate with in-house and agency partners, and balance creative ideas with data-driven decision making to optimize CAC and conversion across channels.