Global Brand Marketing Director for DTC Growth

remotepeople; California; Sur place; USD 150 000 - 190 000; Plein temps

Résumé du poste

remotepeople is seeking a Marketing Director to lead global brand communication and marketing initiatives, shaping narratives across online and offline channels for overseas markets. You will oversee the DTC Shopify/in-dependent site presence and guide a talented team to elevate the brand footprint worldwide.

The role demands strategic thinking, expert media planning, and strong copywriting, with a focus on delivering integrated campaigns and overseeing creative production.

Qualifications

• Bachelor's degree or higher in Advertising, Journalism, Communications, Marketing, or a related field.
• Fluent in Chinese and English.
• 8+ years of brand planning, marketing, and communications experience within the cross-border consumer goods (e-commerce/DTC/electronic/retail) industry.
• Deep understanding of media buying, influencer marketing, and social media dynamics.
• Proven track record of planning and executing large-scale online campaigns; highlight portfolio or case studies.
• A highly systematic understanding of brand building.
• Exceptional copywriting, storytelling, and creative ideation skills.
• Sharp instinct for viral trends, with strong communication and project management capabilities.
• Data-driven mindset: leverage data metrics to optimize brand operations and campaign ROI.

Responsabilités

• Campaign Strategy & Planning: Design and execute comprehensive online and offline brand communication strategies for overseas markets.
• Strategic Modeling: Define communication models and distribution pathways tailored to trends and goals.
• Execution & Resource Management: Manage end-to-end project delivery with agencies and channels to optimize ROI.
• Creative Direction: Oversee planning, localization, and production of campaign assets including graphics and video.
• Team Leadership & Content Creation: Guide brand team in drafting high-impact communications and press materials.
• Innovation & Social Trends: Monitor platforms and provide performance reports and trend analyses.
• DTC Site Management: Oversee UX and brand positioning of the independent/DTC site.

Connaissances

Brand strategy

Marketing campaigns

Media planning

Influencer marketing

Social media

Copywriting

Project management

Team leadership

Analytics

DTC marketing

Formation

Bachelor's degree or higher in Advertising, Journalism, Communications, Marketing

Outils

Shopify

Description du poste

remotepeople is seeking a Marketing Director to lead global brand communication and marketing initiatives, shaping narratives across online and offline channels for overseas markets. You will oversee the DTC Shopify/in-dependent site presence and guide a talented team to elevate the brand footprint worldwide.

The role demands strategic thinking, expert media planning, and strong copywriting, with a focus on delivering integrated campaigns and overseeing creative production.