Global D2C Content Marketing Manager - Finance & Education

TheTalentos; Washington (District of Columbia); On-site; USD 80,000 - 110,000; Full time

Job summary

TheTalentos in Washington, DC is seeking an experienced content marketer to lead our content strategy and marketing efforts focused on international and DACA students. You will craft compelling content and explain financial concepts clearly across the customer journey.

You will drive organic traffic and engagement through SEO/SEM, newsletters, website copy, and blog posts, coordinating with a global team across multiple time zones.

Qualifications

• 5+ years of direct-to-consumer content strategy/marketing experience.
• Proven ability to drive organic web traffic and conversions via digital channels.
• Strong writing and editing with published online content.
• Experience managing website/blog content and content calendar.
• Analytics experience with content and email marketing.

Responsibilities

• Craft and execute content marketing strategy for international and DACA students and financial services.
• Write and edit compelling content for newsletters, website copy, emails, and blog posts.
• Ensure brand tone across communications with a content calendar and review process.
• Collaborate across digital, partnerships, strategy teams to align content and brand tone.

Skills

Direct-to-consumer marketing

Content strategy

SEO/SEM

Copywriting

Analytics

Cross-functional collaboration

Education

Bachelor's degree

Job description

TheTalentos in Washington, DC is seeking an experienced content marketer to lead our content strategy and marketing efforts focused on international and DACA students. You will craft compelling content and explain financial concepts clearly across the customer journey.

You will drive organic traffic and engagement through SEO/SEM, newsletters, website copy, and blog posts, coordinating with a global team across multiple time zones.