Global Marketing Director: Growth & Brand

Ghafari As; Grand Rapids (MI); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Ghafari Associates seeks a Marketing Director to shape and execute a global marketing strategy that drives growth and client acquisition. The role leads a distributed team across 11 offices, aligns with business objectives, and sets standards for brand consistency and impactful content.

You will guide digital marketing, market research, client engagement, and ROI analysis while collaborating with client-facing teams to exceed expectations and expand market presence.

Qualifications

• Bachelor’s degree in marketing, public relations, business, journalism, or related field required
• Master of Business Administration a plus
• 10+ years of marketing experience with 5+ years of direct management responsibility
• Architecture / Engineering / Construction or real estate industry experience strongly preferred
• Proven track record of success in driving sales growth domestically and internationally
• Experience developing and growing a marketing team

Responsibilities

• Manage a distributed team of marketing coordinators that support all 11 of the firm’s global offices
• Develop and implement a comprehensive marketing strategy aligned with the firm's overall business objectives
• Create strategies to effectively reach and engage new target markets and client segments
• Oversee the development, maintenance, and extension of the firm's brand identity
• Ensure consistency in messaging and branding across all marketing channels
• Conduct market research to stay informed about industry trends, client needs, and competitor activities
• Use market insights to inform marketing strategies and identify new opportunities
• Collaborate with client-facing teams to understand client needs and expectations
• Develop and implement strategies to enhance client satisfaction and loyalty
• Oversee the creation of high-quality, relevant content for various marketing channels (website, social media, whitepapers, etc.), ensuring that it aligns with the firm's messaging and resonates with its target audience
• Lead digital marketing efforts, including website content management, online advertising, social media, email campaigns, and search / answer engine optimization
• Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions
• Plan and execute events, conferences, and seminars to enhance the firm's visibility and attract potential clients
• Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and monitoring ROI
• Use analytics tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership
• Work with various stakeholders to keep client database up to date
• Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes
• Draft executive-level communications distributed internally and / or externally

Skills

Strategic marketing

Leadership

Stakeholder management

Market research

Content strategy

Education

Bachelor’s degree in marketing or related field

MBA

Tools

Microsoft Office

Adobe Creative Suite

Deltek Vantagepoint

OpenAsset

Joist AI

Job description

Ghafari Associates seeks a Marketing Director to shape and execute a global marketing strategy that drives growth and client acquisition. The role leads a distributed team across 11 offices, aligns with business objectives, and sets standards for brand consistency and impactful content.

You will guide digital marketing, market research, client engagement, and ROI analysis while collaborating with client-facing teams to exceed expectations and expand market presence.