Global Digital Communications Lead

Stryker Corporation; Fremont (CA); Remote; USD 110,000 - 190,000; Full time

Job summary

Stryker Corporation is seeking a Digital Communications Associate Manager to lead the division’s LinkedIn strategy and oversee digital channel integration across marketing communications and product branding. You will drive webinars, campaigns, content calendars, and digital experiences that enhance brand equity and engagement.

You will partner to evaluate new platforms, build business cases, and implement digital transformations while ensuring alignment with omni-channel plans and ROI

Qualifications

• Required: Bachelor’s degree is needed for a qualified applicant.
• 6+ years of professional work experience is a requirement of the role.
• 2+ years of experience with Google Analytics and/or Adobe Analytics and native social media analytics.
• 2+ years of experience with CMS and other digital platforms.
• 2+ years of exp running paid media in LinkedIn Ads Manager and Google Ads.
• 2+ years of experience scheduling, tagging and reporting on content through HootSuite, or similar social media management tools.
• Preferred 3+ years of work experience in marketing, marketing communications, digital and social media marketing or related area.
• Prior exp implementing or evaluating digital platforms.
• United States of America.

Responsibilities

• Lead the development and execution of the division’s LinkedIn social media strategy, partnering cross-functionally to strengthen brand equity, advance commercialization campaigns, and drive meaningful audience engagement.
• In close partnership with Marketing Communications and the Product Brand teams, provide strategic counsel on digital channels and oversee their integration and implementation within broader communications strategies to support business priorities and campaign objectives.
• Lead digital transformation initiatives by evaluating emerging platforms and capabilities, developing a business case for adoption, and overseeing implementation and onboarding.
• Champion digital innovation by demonstrating impact, sharing successes, and communicating results to build organizational awareness, engagement, and confidence in new digital capabilities.
• Manage the Neurovascular global social media presence.
• Ensure alignment with larger omni-channel plan and Annual Marketing Plans by working with Product Marketing and Marketing Communications teams to develop the content strategy and calendar for the global online presence.
• Manage the development and approval process for all content.
• Monitor online presence to ensure community guidelines are successfully adhered to.
• Architect digital experiences, funnels and customer journeys that leverage digital mediums (i.e. Programmatic Display, Video, CTV, Native) and social (organic and paid) that drive to carefully curated landing page experiences that engage and convert.
• Identification of market trends, new opportunities, industry standards and best practices.
• Make strategic recommendations to improve customer engagement in proactive ways.
• Represent the digital perspective with recommendations during project planning, execution, and review phases.
• Manage the divisional presence on Stryker.com.
• Develop new page assets to support product and divisional level campaigns in collaboration with Marketing Communications and Product Marketing.
• Manage the functionality of the digital fulfillment system.
• Continuously look for ways to optimize.
• Collaborate with Product Marketing to keep site updated and current.
• Partner closely with other Stryker business units and Stryker corporate digital marketing teams to share best practices and implement learnings.
• Develop analytics processes and reporting tools for digital initiatives to track and measure performance, generating business insights and identifying opportunities.
• Serve as business/division representative in Adobe Analytics initiatives and implement best practices to report on digital marketing ROI.
• Support divisional digital-related initiatives, such as CRM, e-commerce, IS Governance Council.
• Drive strong working relations between Marketing Communications, Corporate Marketing Operations and IT, advocating the business needs, and driving projects forward through strong digital understanding ensuring alignment among key stakeholders.
• Act as a Brand Implementer, ensuring all work complies with brand guidelines, and upholds communication strategy.
• Maintain and manage the database of customers who have opted to receive our correspondence with objective to increase the size over time.

Skills

Leadership

Cross-functional collaboration

Digital strategy

Brand management

Communication

Education

Bachelor’s degree

Tools

Google Analytics

Adobe Analytics

CMS

LinkedIn Ads Manager

Google Ads

Hootsuite

Job description

Stryker Corporation is seeking a Digital Communications Associate Manager to lead the division’s LinkedIn strategy and oversee digital channel integration across marketing communications and product branding. You will drive webinars, campaigns, content calendars, and digital experiences that enhance brand equity and engagement.

You will partner to evaluate new platforms, build business cases, and implement digital transformations while ensuring alignment with omni-channel plans and ROI