Digital Communications Lead: LinkedIn Strategy

Stryker; Flower Mound (TX); On-site; USD 89,000 - 193,000; Full time

Job summary

Stryker seeks an experienced Digital Communications Associate Manager to lead the division’s LinkedIn strategy and cross-functional campaigns. You will align digital channels with omni-channel plans, oversee content development, and drive adoption of new platforms with strong analytical reporting.

You will partner with Marketing Communications, Product Marketing, and IT to optimize digital experiences, measure ROI, and champion digital innovation across the organization.

Qualifications

• Bachelor’s degree is needed for a qualified applicant.
• 6+ years of professional work experience is a requirement of the role.
• 2+ years of experience with Google Analytics and/or Adobe Analytics and native social media analytics
• 2+ years of experience with CMS and other digital platforms
• 2+ years of exp running paid media in LinkedIn Ads Manager and Google Ads
• 2+ years of experience scheduling, tagging and reporting on content through HootSuite, or similar social media management tools
• 3+ years of work experience in marketing, marketing communications, digital and social media marketing or related area
• Prior exp implementing or evaluating digital platforms

Responsibilities

• Lead the development and execution of the division’s LinkedIn social media strategy, partnering cross-functionally to strengthen brand equity.
• Provide strategic counsel on digital channels and oversee their integration within broader communications strategies.
• Lead digital transformation initiatives, evaluate emerging platforms, build business cases, and oversee adoption.
• Champion digital innovation by measuring impact and communicating results to build awareness and engagement.
• Manage the divisional presence on Stryker.com and coordinate content with Marketing Communications and Product Marketing.
• Develop analytics processes and reporting tools to track performance and generate business insights.
• Serve as business/division representative in Adobe Analytics initiatives and report on digital ROI.
• Support CRM, e-commerce, IS Governance Council and related digital initiatives.
• Foster strong cross-functional relationships to align stakeholders and drive projects forward.
• Act as a Brand Implementer, ensuring brand guidelines are followed and communications strategy is upheld.

Education

Bachelor’s degree

Tools

Google Analytics

Adobe Analytics

LinkedIn Ads Manager

Google Ads

HootSuite

CMS

Job description

Stryker seeks an experienced Digital Communications Associate Manager to lead the division’s LinkedIn strategy and cross-functional campaigns. You will align digital channels with omni-channel plans, oversee content development, and drive adoption of new platforms with strong analytical reporting.

You will partner with Marketing Communications, Product Marketing, and IT to optimize digital experiences, measure ROI, and champion digital innovation across the organization.