Global Digital Analytics Lead — Hybrid & Data-Driven

Federated Hermes

Pittsburgh (Allegheny County)

Hybrid

USD 120,000 - 160,000

Full time

14 days+

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Benefits offered by this job

Competitive compensation package

Bonus programs to recognize high-level

Hybrid in-office schedule

Job summary

Federated Hermes is seeking a strategic, data-driven Global Digital Analytics Manager to lead the measurement, analysis and optimization of our global digital marketing ecosystem from Pittsburgh. Hybrid in-office schedule.

You will own performance reporting across websites, email, social, CRM and marketing automation, build KPI dashboards, partner with Marketing, Sales, Product and Technology, and drive continuous improvements across digital channels.

Qualifications

Bachelor's degree in Business, Marketing, Statistics, or a related field.
5+ years analytics, marketing analytics, or related field.
Experience with GA4, GTM, Power BI, Looker Studio or Tableau.
Advanced Excel and PowerPoint; translate data into insights.
Familiarity with CRM, marketing automation, email, social media, lead gen.
Understanding of financial services terminology preferred.
Strong analytical and communication skills.

Responsibilities

Lead measurement, analysis and optimization of the global digital marketing ecosystem across websites, email, social, CRM and marketing automation.
Establish KPI frameworks, build executive dashboards and drive performance reporting.
Partner with Marketing, Sales, Product and Technology to translate data into actionable recommendations.
Identify opportunities, influence stakeholders and drive continuous improvement across digital channels.