Manager, Digital Analytics

NBCUniversal; Miami (FL); Hybrid; USD 95,000 - 130,000; Full time

Job summary

A leading media company in Miami is seeking a Manager of Digital Analytics to lead initiatives evaluating digital content and audience behavior across platforms. The ideal candidate will possess strong digital analytics expertise and be able to manage analytics products while collaborating with various departments. This hybrid role requires a minimum of three days in the office and is ideal for a strategic thinker passionate about audience engagement and digital transformation.

Qualifications

• 5+ years of experience in digital analytics, audience insights, or data strategy.
• Expertise in digital measurement tools (Adobe Analytics, Google Analytics 4, Comscore, etc.).
• Strong SQL skills and proficiency in Excel/Google Sheets.

Responsibilities

• Lead analytics initiatives that evaluate digital content and audience behavior.
• Develop actionable insights to optimize digital user experience and engagement.
• Manage dashboards and reports for self-service analytics.

Skills

digital analytics

audience insights

data strategy

communication skills

SQL

Excel

data visualization

collaboration

Education

Bachelor’s degree in Data Analytics or related field

Tools

Adobe Analytics

Google Analytics 4

Tableau

Domo

Snowflake

BigQuery

Job description

Manager, Digital Analytics

Telemundo Strategy & Insights team within the NBC News Group, part of NBCUniversal.

Responsibilities

• Lead analytics initiatives that evaluate digital content and audience behavior across platforms.
• Develop actionable insights to optimize digital user experience, engagement, and retention.
• Manage and enhance dashboards, reports, and data products that enable self-service analytics for stakeholders.
• Partner with teams across content, marketing, product, and finance to align data-driven insights with business goals.
• Translate complex data into clear, visually compelling stories that influence executive decision-making.
• Identify emerging trends and digital growth opportunities through audience segmentation, funnel analysis, and predictive modeling.
• Help evangelize a data-driven culture across Telemundo and NBC News Group, ensuring analytics are embedded in strategic planning.

Basic Requirements

• 5+ years of experience in digital analytics, audience insights, or data strategy.
• Bachelor’s degree in Data Analytics, Marketing Science, Computer Science, Statistics, or related quantitative field.
• Expertise in digital measurement tools (Adobe Analytics, Google Analytics 4, Comscore, etc.).
• Strong SQL skills and proficiency in Excel/Google Sheets.
• Experience with visualization tools such as Tableau or Domo.
• Excellent communication and presentation skills — able to simplify complex data for executive and creative audiences.
• Demonstrated ability to translate digital performance metrics into actionable insights.
• Collaborative, organized, and able to manage multiple projects simultaneously.

Desired Characteristics

• Experience in media, entertainment, or news industries.
• Familiarity with data warehousing and cloud-based analytics platforms (e.g., Snowflake, BigQuery).
• Experience with Python, R, or similar scripting languages.
• Understanding of audience segmentation, attribution modeling, and A/B testing.
• Bilingual proficiency (English/Spanish) a strong plus.
• Strategic thinker passionate about Hispanic audiences and digital transformation.

Hybrid Work

This position is designated as hybrid, requiring contribution from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in‑office requirements at any time.

EEO Statement

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].