Global Digital Analytics Lead - GA4 & Tagging Strategy

vwr; United States; On-site; USD 98,000 - 157,000; Full time

Job summary

Avantor is seeking a Digital Analytics Manager to oversee the design and enhancement of digital analytics tools, including GA4, driving data‑driven decision making across the organization. You will lead a global team of analysts and collaborate with engineering, marketing, and product teams to implement comprehensive tracking and reporting.

The role focuses on building a clear analytics roadmap, ensuring accurate data collection, and delivering executive insights through concise dashboards and

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related discipline.
• Minimum 8 years experience in digital marketing or a related field.
• 5 years of hands‑on Product Management experience with Google Analytics, Google Tag Manager, or other digital analytics solutions.
• Experience with migration from Universal Analytics to GA4.
• Google Analytics and Tag Manager certifications are a plus.
• Advanced understanding of GA tagging.
• Strong e‑marketing channel knowledge.
• Basic knowledge of HTML, CSS, and JavaScript.
• Basic SQL experience is a plus.
• Excellent verbal and written communication skills, able to present data to managers and external customers.
• Strong Project Management skills.

Responsibilities

• Lead the web analytics ecosystem to ensure complete and accurate implementation for actionable insights.
• Create a roadmap for analytics tagging, events, integrations, and platforms aligned with business objectives.
• Lead adoption of GA4 globally across Avantor web properties.
• Identify tracking opportunities to improve customer experiences based on data and behavior.
• Support major web development projects with tagging and dashboards to monitor success.
• Collaborate with cross‑functional teams to define product requirements and roadmaps for analytics tools.
• Work with data scientists to integrate advanced analytics and ML models into products.
• Prepare concise executive reports highlighting trends and recommendations.

Skills

PM experience

Stakeholder communication

Cross-functional collaboration

Data storytelling

Education

Bachelor's degree in Marketing/CS or related

Tools

Google Analytics

Google Tag Manager

Adobe Analytics

Job description

Avantor is seeking a Digital Analytics Manager to oversee the design and enhancement of digital analytics tools, including GA4, driving data‑driven decision making across the organization. You will lead a global team of analysts and collaborate with engineering, marketing, and product teams to implement comprehensive tracking and reporting.

The role focuses on building a clear analytics roadmap, ensuring accurate data collection, and delivering executive insights through concise dashboards and